
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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When it comes to marketing for B2B companies, it’s important to know how to generate new business using PR techniques that increase awareness of your organization. Public relations are a cornerstone of strategic communications, and a cost-effective way to help your company get new leads.
If your company doesn’t recognize how to generate new business using PR, Walker Sands can offer you some tips on how to effectively use PR to grow your company.
PR professionals wear many hats – public relations activities can range from ribbon-cutting ceremonies to crisis communication strategies when a situation goes awry. But not all of these activities effectively win sales leads.
At Walker Sands, our PR team comprises many experts that know exactly how to generate new business for our clients. The following PR strategies have been highly effective at generating new business:
A great example of this is one of Walker Sands’ clients, Alterian. Media coverage of Alterian, a marketing automation software firm, was severely lacking. Walker Sands worked with Alterian to reach out to mainstream media outlets that key business decisions makers were reading, their target audience. As a result, Alterian saw a significant increase in their sales leads – they were able to generate new business with PR.
Make connections with editors at relevant publications. The relationship benefits both parties – reporters inform their readers about pertinent news, and your company generates new business with PR.
Any business trying to discover how to generate new business using PR can utilize any of these strategies to raise awareness of their company and increase sales leads. With the help of PR, companies can reach new heights while continuing to generate new business and stimulate growth.