Your HR technology offering shouldn't be the industry's best-kept secret. We're here to help.

HR Tech PR and Marketing

In today’s workplace, HR technology isn’t a luxury. It’s a necessity. With firms racing to attract top talent and create a more engaged workforce, innovative technologies equip HR teams to monitor and manage their workforce in more meaningful ways.

Your technology plays a vital role in helping firms develop people-centered organizations. But before you can help, you need to get noticed in the increasingly competitive HR tech marketplace – a daunting task for HR technology brands to tackle in-house.

At Walker Sands, we’re experts at providing data-driven PR and marketing for HR technology firms. We craft messages that resonate with the people who will make or break your brand, and have established relationships with the media outlets that influence HR managers and IT decision makers.

The team is AMAZING. Proactive, creative – always pushing to do more. I've worked for and with some of the top Silicon Valley PR firms, and Walker Sands can compete head-to-head with any of them. I feel like we have a real partnership, and that they want to do everything possible to help our company be more successful.

- VP Communications

HR Tech Client Experience

HR Technology Marketing & PR

In HR tech, the road to increased market share starts with clearly articulating your distinct offerings to the right audiences. At Walker Sands, we go beyond simple PR by crafting focused messaging to capture the attention of top-tier media and differentiate your brand in the publications customers are most likely to be reading.

  • Our HR tech expertise spans a range of technology categories, including:
  • HR operations management
  • Culture and productivity
  • Talent management and acquisition
  • Professional services (e.g., staffing, HR consulting)
  • Payroll and benefits management

Walker Sands Understands Marketing for HR Technology Firms

The most effective PR and marketing messages are rooted in a deep knowledge of the challenges and opportunities faced by today’s HR professionals. At Walker Sands, we understand the motivations for everyone in the HR tech buying process - from HR specialists to CHROs.

As an agency, Walker Sands actively engages in conversations that are shaping the future of HR technology. We routinely participate in a variety of conferences and industry events, including:

  • HR Technology Conference & Expo
  • South by Southwest
  • SHRM Annual Conference & Exposition
  • HCI Employee Engagement Conference

Walker Sands HR Technology Client Experience

Our unique, integrated approach to PR and digital marketing services makes us a trusted partner to some of the fastest growing names in the HR technology sector. From our extensive industry knowledge to our established relationships with influential media outlets, we have the resources and expertise to boost awareness and generate leads for your business.

Some of the services we routinely provide to HR tech clients include:

  • Media and influencer relations
  • Strategic messaging and thought leadership campaigns
  • Proprietary research and industry-specific data-driven research reports
  • Development, distribution and amplification of shareable content
  • Complex content creation, including high-quality digital assets
  • Integrated digital marketing campaigns

Let’s Talk

Walker Sands connects your business with companies that rely on innovative HR technologies to improve performance and create more engaged workforces.  Contact our HR technology team and let’s start a conversation about how Walker Sands can amplify your brand’s key messages and forge closer connections with your important audiences.

HR Tech Media Outlets

HR Tech Media Logos

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