When choosing a company to handle your public relations needs, make sure that they’re able to demonstrate how they provide a strong ROI for PR to their clients. It’s essential that your PR firm has a robust record of success and can provide examples of ROI for PR.
At Walker Sands, we’re always working our hardest to make sure our clients are getting the best ROI for PR, ensuring that they grow and succeed as a result of our efforts. Here are two examples of ROI for PR in which we went above and beyond, delivering exceptional returns for our clients.
There are several metrics available to track ROI for PR, including media placements, media impressions and web traffic. The Walker Sands PR team achieved a substantial ROI for PR for BizBuySell.com in these areas.
BizBuySell.com, the Internet’s largest business for sale marketplace, came to Walker Sands for assistance in reaching their core demographic of small business owners. Walker Sands researched their central audience and found that a significant number were exposed to a local edition of a prominent business journal, American City Business Journals (ACBJ) and based our strategy around this target.
To appeal to BizBuySell’s primary audience, we created a program that gathered local data from BizBuySell’s database, packaging information into an economic report called the BizBuySell.com Insights Report. Walker Sands sent localized versions of the Insight Report to local editions of ACBJ on a quarterly basis.
As a result of our PR campaign, BizBuySell.com received 353 placements, 299 of which were attributed to our outreach with the Insights Report. Additionally, the campaign made over 340 million PR impressions and web traffic increased by almost 27 percent over the course of the year. Our PR efforts achieved an overwhelming ROI for PR for BizBuySell.com.
In addition to media placements and impressions, another method to measure ROI for PR is to monitor increases in sales leads. Our PR efforts for Alterian achieved a high ROI for PR in media impressions, sales leads and web traffic.
Alterian, a social media monitoring software provider, was lacking in mainstream media coverage and wanted to spread awareness of their services among the general public as well as key business decision makers.
Walker Sands used Alterian’s social media software to generate data-driven insights into social media conversations surrounding “hot topics”, developing a series of news headlines that consumers would find interesting. Walker Sands then created infographics to visually represent the data and the PR team pitched the headlines to media outlets across the country.
The Social Media Hot Topic campaign generated over 300 million impressions for Alterian. As a result of our PR efforts, web traffic to Alterian’s website has increased by 678 percent year over year, and Alterian has seen a 200 percent increase in sales leads. The Walker Sands PR team generated huge ROI for PR for Alterian.
As evidenced by these two campaigns, Walker Sands’ client’s ROI goes through the roof as a result of our PR endeavors. Our results are unmatched, especially if you’re looking to increase your ROI for PR.