Dave Parro

Vice President and Partner

Dave Parro, Senior Account Director

As a vice president and partner, Dave leads the retail technology, marketing technology and education technology practice areas at Walker Sands.

With more than 15 years of experience in public relations, journalism and business, Dave helps B2B technology clients tell their brand stories through integrated communication strategies that drive real business results. An expert in bringing together PR and digital marketing to generate publicity and leads, he serves as senior strategist and consultant for clients like Accenture Interactive, Infogroup, Sprout Social and Flipgrid.

Before joining Walker Sands in 2012, Dave worked as director of communications and an adjunct professor at Aurora University, where he led public relations and content strategy across print, digital and social channels. Prior to that, he spent almost a decade as a newspaper reporter and editor at Sun-Times Media. Dave holds an MBA from Aurora University and a bachelor’s degree in journalism from the University of Illinois, where he earned a place on the Bronze Tablet, the highest university honor.

A Chicago native, Dave can’t get enough of the Cubs, the lakefront and the city’s amazing restaurants. 

Q&A with Dave Parro

One thing people wouldn't know about you:

I used to play drums in a punk rock band. And I looked the part.

What is your favorite account to follow on Twitter?


What TV or movie character best exemplifies you and why?

Kevin Arnold from "Wonder Years." I can't stop the constant narration in my head. Plus I had a huge crush on Winnie as a kid.

What is the most exciting or inspiring project you've worked on at Walker Sands?

We helped crowd source new entries for CollinsDictionary.com and got journalists to debate the merits of the words like 'Yolo' and 'amazeballs.'

The funniest thing to ever happen to you at Walker Sands was:

I once set off the office security alarm after our annual summer Cubs game. It's ridiculously loud and panic-inducing. I quickly learned why no one wants to be the first to arrive or the last to leave the building.

Careers at Walker Sands

At Walker Sands, our employees enjoy coming into the office each day. How do we know that? Because they tell us.

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