Rising demand for cloud-based services is driving increased competition – and the need for cloud PR best practices that enable technology companies to stand out in a crowded marketplace. In many cases, the issue isn't that customers aren't aware of the benefits of cloud technology, but that they are struggling to identify the cloud solution that is the best fit for their unique needs and challenges.
At Walker Sands, we've seen stellar and not-so-stellar PR for cloud companies in the marketplace. Although the nuances of cloud PR can be subtle, a solid understanding of cloud PR best practices is essential for achieving desired outcomes from your company's cloud PR campaigns.
There are several strategies that can be used to improve the effectiveness of cloud PR campaigns. For example, recent research on cloud computing, conducted by the University of Florida and Persistent Systems, suggests that cloud technology providers may be best served by considering the needs and value requirements of end customers rather than simply developing and promoting cloud-based solutions for their own sake.
But when push comes to shove, a well-designed PR program for a cloud-centric technology company should contain the following elements:
The number of cloud-based solutions available to your customers is increasing everyday and if you're still struggling to stand out from your competitors, you're already behind the marketplace. But by leveraging a handful of best practices for cloud PR, you can make up lost ground and improve your company's visibility to target audiences.