Channel Marketing Services

Our channel marketing services take an integrated approach to put your technology brand in front of the influencers, stakeholders and prospects that matter most, regardless of how, when or where they consume information.

PR and marketing has fundamentally changed thanks to the rise of digital and social media. People consume information differently now – even your business buyers. They’re searching for information on Google, checking review sites like Yelp and Google+, and interacting on social media to get recommendations from their LinkedIn connections. At Walker Sands, we see this as a lucrative opportunity, which is why we offer a complete range of channel marketing services to help you reach your target audience and turn them into profits.

Types of Channel Marketing Services

Our channel marketing services focus on reaching your core audiences through a mix of earned media, owned media and paid media. In case you’re unfamiliar with the three types of media, here’s a quick refresher:

• Earned media is anything anyone else is writing about your brand, whether it’s customer feedback on social media or an article in a trade publication.
• Owned media is anything your brand controls and owns. This includes content on your company’s website, social media channels, blog posts and any additional pieces of marketing collateral such as infographics and whitepapers.
• Paid media is any type of content you pay to promote. Think advertising in newspapers, social media paid promotions, search engine marketing, branded content channels and anything else we call “pay-to-play.”

You can’t just choose one of these and call it a day. Developing content and placing stories in Mashable and TechCrunch may be our sweet spot as a PR firm, but we understand the importance of integrating public relations, social media and search. Earned, owned and paid media need to work together to really move the needle forward, which is why we built an agency equipped to provide the full suite of channel marketing services.

• Public Relations: Messaging architecture, media relations, influencer relations, thought leadership, data-driven PR, measurement and analytics, speaking engagements, award submissions
• Social Media: Social account management on the channels that matter most to your audience, including Twitter, Facebook, YouTube and LinkedIn, social media monitoring, social advertising, Q&A discussions, online forums, blogs
• Search: Website design and development, search engine optimization (SEO), search engine marketing, digital asset management

The reality is your core audience is getting information from a range of sources – magazines, niche tech blogs, Google searches, Wikipedia, CrunchBase, Quora, Twitter and more. By incorporating a range of channel marketing services, we can more effectively reach your target audience, industry influencers and key stakeholders on every channel.

Our multi-faceted approach to channel marketing services pays off – big. As a result of our integrated campaigns, our clients have gone public on the New York Stock Exchange, generated millions in new revenue, completed successful and major acquisitions, and drove consistent business growth.

Over the years, we’ve perfected our channel marketing services and can develop a tailored approach that incorporates every aspect of media that your audience is consuming. If you’re ready to find out more, give us a call.