At Walker Sands, we work with several clients who are developing better connections to their consumers via social media tools such as Twitter. Twitter is an especially powerful tool for connecting with customers and potential customers. With more than a 1300% increase in usage over the past year, Twitter is continually growing and adding users that are just waiting for brands to engage them.
In fact, 97% of Twitter users think brands should engage with consumers via the social media tool. But still, Twitter is NOT for everyone and every brand!
Some brands have had great success on Twitter. Two of my favorites are @DunkinDonuts and @GMBlogs. The reason: both of these brands engage and converse on Twitter. They answer questions, talk like people and do fairly well monitoring discussions about themselves.
Unfortunately, most brands are not like these two. So I put together a quick list of five reasons your brand should not be on Twitter. If one or more of these descriptions applies to your Twitter strategy then please, for the sake of the Twitterverse, don’t Tweet!
This week the Better Business Bureau left me voice mail asking me to call them back at their earliest convenience. Fearing that I had some mystery blemish on our record I quickly returned the call only to learn it wasn’t bad news. We had a number of “positive inquires”, potential clients checking our record.
The good news was that we might have some new business coming in. The bad news was I was in the middle of a pitch for BBB accreditation. Which made me wonder, for a marketing firm like Walker Sands, is it worth it?
I’ve always thought of the BBB certification as something consumers relied on. Movers, contractors, plumbers. Those are the people I want to have the BBB logo. For them it’s a huge deal to have that certification out front and reassuring consumers. But a big consulting firm?
The Federal Trade Commission (FTC) today announced that it is enacting guidelines for bloggers aimed to help curb “pay-to-play” writing that sometimes occurs in the blogosphere. For example, when a company’s product is reviewed by a media outlet, that product is typically returned after the subsequent review. For bloggers, the boundaries are not widely defined.
The goal of the FTC guidelines is “to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results,” according to this document. The FTC suggests that some blog content may be misleading to consumers because they don’t know the true motivation behind why that blogger is writing in particular praise of a product, service or company. The new rules, which take effect December 1st, state that bloggers must disclose conflicts of interest.
A few weeks ago, Walker Sands started blogging. It was not until last week that we started tweeting about our blog. Slowly working up some traffic and some comments.
This week, we are kicking off our internal competition to promote our blog. All of our bloggers (aka the entire Walker Sands team) will be competing for a coveted Jawbone Bluetooth earpiece.
So how does it work? Between today and October 19th, the blogger to get the most comments on their post wins. At our last discussion of post ideas there were a lot of really great topics discussed. It will be a fight for getting the most comments.
So support our bloggers over these next two weeks and comment, comment, comment. We need YOU to make this competition exciting!
A business that is doing well can hit a wall and crash if another company in their industry does something stupid that tarnishes the image of the entire industry.
|How Can You Stop Bad Actors
from Destroying an Industry?
We see this happen all the time. Maybe it’s a hedge fund Ponzi scheme that makes investors skeptical of every hedge fund. Maybe’s it’s a robo-dialing bad-actor marketer who makes everybody hate that unethical marketer’s entire industry. Maybe it’s a bad-actor funeral home that moves bodies illegally and makes every funeral home owner look bad. Maybe it’s an errant group of religious leaders who commit sex crimes that give a bad name to the entire religion and its leaders.
So what can you do to avoid being victimized by a bad actor?