Climate Change in the Age of Google

When we started thinking about topics for Footprints for Blog Action Day 2009, I started doing some research about climate change and trends in temperature shifts on our planet. It was during this research that I realized an interesting intersection between climate change and Google.

Historical global temperature data shows that the mean temperature of the earth increased by about 0.5 degrees Celsius during the course of 20th Century. Man’s influence on climate change became a controversial topic towards the end of the century.

The rapid industrialization along with the associated burning of fossil fuels during the 20th Century has lead to a steady increase in the emissions of gases such as Methane and Carbon Dioxide. Studies have linked these increases to the change in temperature experienced.

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Blog Action Day ’09: Is the Media Taking Climate Change Seriously?

Blog Action Day BadgeToday is Blog Action Day, an annual event powered by change.org that encourages blogs across the Internet to heighten discussion on a specific topic every October 15. This year’s focus is climate change, which has become a topic of widespread interest in recent years. Al Gore’s 2006 global warming documentary, “An Inconvenient Truth,” grossed over $24 million in the U.S. alone. Companies worldwide have made it a point to market themselves as “green” and environmentally conscious. But even if the issue has clearly entered the public consciousness to at least some degree, is the media taking climate change seriously enough?

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The Art of Telling Clients They’re Wrong

My WayWatching this past week’s episode of Mad Men(and for those of you who haven’t seen it, I’ll try to keep this post as spoiler-free as possible), I couldn’t help but ponder the often delicate relationship shared by creatives and their clients.  In short, Don and his team experienced understandable frustration in meeting a tricky client’s overly idealistic demands (how’s that for a generic recap?).  Watching him take a, some might say, undeserved lashing, I couldn’t help but feel defensive of Don.  If you work in a creative role, or really any career field that requires a niche skill-set, and are forced to meet client demands, I’m sure you too, dear reader, can empathize with Don’s woes (well, his professional woes, anyway) of being asked for the moon (in his case literally, but most likely in your case, figuratively) and working gingerly to let those asking know, in so many words, it ain’t gonna happen.  So how best to help a client see they are off-base without blanketing the room in a suffocating smog of arrogance?  Read on!

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Rise of the Mobile Newspaper

Where do you get your news?With the rise of mobile technologies, more people are using their cell phones like never before. After all, there are tens of thousands of apps just for the iPhone alone, and mobile commerce is seeing increased traction. Just take the Sears mobile Web site as an example: a team leader said the company sold a $3,000 lawnmower on a mobile device.

In fact, an eMarketer report indicates that  80% of respondents in a smartphone usage study said they use their mobile device to access the Internet — making it the No. 1 smartphone content activity, more than camera and e-mail. So with mobile devices making it easier to shop, easier to engage in social networks and download an app for just about anything, how are mobile devices changing the role of the traditional print newspaper?

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Link Building in Only 30 Minutes a Day

If your Web site is indexed with search engines but not driving enough organic traffic then it is time to build some back links. I hope you know the importance of backlinks, if not then read this article to familiarize yourself with the topic. If you wrote an online article then I anticipate you have optimized the page for its title, if not then make sure to read my previous post on importance of title tag to learn more about onpage SEO.

There are tons of ways to build backlinks but I will emphasize two factors, time and money. How much money and time should you invest in getting links to your website or web pages? The answers is very little. Do not spend more than 30 minutes a day and not even a DOLLAR to get those links. Here are 5 ways to build cheap, one way links that will not cost you a penny.

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Visit the Walker Sands website. We specialize in PR and marketing services for technology solution providers and B2B companies. Walker Sands Digital offers a wide array of digital marketing solutions and helps firms to get the most from their online presence.
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