No one said writing was easy. It’s a reality I face every day, as my eyes again and again meet their old nemesis: the blank canvas of an empty Word document. Of course, if you’re a writer, marketer, PR pro, advertising guru, tagline sherpa, or any one of a host of other job titles involving (really, requiring) a creative and masterful hold over the written word, then you too understand the inherent fear that accompanies the vastness of an empty page. Of course, not everyone crafts meaningful, clever prose on a daily basis. Perhaps it’s not in their job title or area of expertise. Maybe they simply don’t have the training. Whatever the reason, it’s safe to say that if struggling through writer’s block is akin to undergoing a personal, albeit brief, Spanish Inquisition for a writer such as myself, one can only imagine the paralyzing agony non-writers must go through to get their abstract concepts onto the page. I work with clients like these all the time, which is why I thought overcoming writer’s block to be a fitting topic for my latest blog post. Read on to see my list of best cures for (web) writer’s block.
With the Footprints blog, Walker Sands strives to convey our knowledge of public relations, marketing, search engine optimization and more. Though we’re always encouraging blog comments, now we’re taking it one step further. All of you have the opportunity to ask us specific questions that you would like to see discussed in a future blog post.
Have a burning question about something specific to your company? Just want our opinion on a certain timely issue? A discussion of best practices for a topic that we cover on our blog?
If so, send your questions to footprints at walkersands dot com with the subject line “Footprints Question” along with your full name, occupation and company. If you prefer to stay anonymous, please indicate so in your e-mail.
We will then choose some questions to feature in a future blog post written by one of our experts.
This is a rolling opportunity, meaning there is no deadline to submit your questions. Ask away! And as always, feel free to also ask questions by commenting on our posts as well.
You may have recently noticed that the sidebar of many Google searches have ads that are supplemented with images. This feature was released in beta to a select number of retailers on November 11 according to Google, and is called Product Listing Ads.
As of late November, the feature has been released to all U.S. Advertisers according to Search Engine Roundtable. If you have product to move this holiday season, you’d be smart to add in these images to your results. Why?
While Augmented Reality (AR) has existed for more than 15 years, it is now just getting some buzz with the progression of mobile phones and their corresponding applications, video cameras and GPS units.
The media is even jumping on board, with Esquire Magazine promoting how users can experience additional content by purchasing its December Augmented Reality issue.
Yet according to Gartner’s 2009 Hype Cycle of Emerging Technologies, AR still has a long way to go. It will be between five and ten years until mainstream adoption. In the meantime, it’s well on its way toward the “peak of inflated expectations” – when everyone’s excited and wants to participate in the trend, but no one quite knows what to do with it.
|Want to Improve PR Results? Improving PR Processes Could Be the Missing Link.|
What’s your company’s press release process?
If you don’t have one, you’re not alone.
Most firms decide to issue a press release on a whim. The press release is then written in a vacuum without any structured input. It’s edited to final and put on the wire. Done!
A much better approach, especially for larger organizations, is to create a structured process for issuing press releases. Here’s an example of a press release worksheet that should be completed early in the process.