Moving to the Forefront of the Bitcoin Conversation
Welcome to the last installment of our three-part series on bitcoin and blockchain! From highlighting the benefits associated with talking about these two technologies to lining up qualified thought leaders, we’ve set the stage for a productive discussion around bitcoin and blockchain.
Now it’s time to put all of that planning and preparation into action. Here’s how to position your company at the forefront of the bitcoin and blockchain conversation.
Get out and about
Each year, dozens of conferences and events serve as gathering points for bitcoin and blockchain experts from all over the world. Learn about the latest developments surrounding the two innovations by sending your company’s thought leaders to a few of these events in 2018. The more often they chime in on conversations between speakers and attendees, the better chance they’ll have of being seen as an authority on bitcoin and blockchain.
Eager to get moving? Consider these upcoming events.
Offer your two cents
Whenever big news breaks, news outlets and trade publications rely on thought leaders to help explain what fresh developments might mean for the rest of the industry. Offer up such insights by reaching out to reporters who are particularly interested in bitcoin or blockchain. Although your company’s thought leaders may not start off as go-to resources, commenting on recent trends can help build up their credibility among audiences as well as journalists.
Build influencer relationships
Known for their loyal — and often large — audiences, bloggers and social media influencers have the power to generate significant results for your business. Nearly 86 percent of marketers relied on influencer marketing in 2016, and of those, 94 percent found the tactic to be effective. Make the most of this opportunity by establishing relationships with influencers who might be a good fit for your thought leaders. From commenting on recent posts to offering ideas for new ones, consistent engagement can help earn the trust of influencers.
In addition to working with influencers, encourage your thought leaders to develop content of their own. Blogs, videos and podcasts are just a few of the many ways in which thought leaders can craft reputations as experts in the industry — and possibly increase sales. More than 80 percent of senior executives believe compelling thought leadership content can influence their choice of business partner.
Wondering where to start? Walker Sands is here to help. We’ll work closely with your team of internal experts to create content that can be easily found by both buyers and decision-makers. When it comes to pinning down relevant conferences or trade publications, we’ve also got you covered. Our team knows the ins-and-outs of the B2B tech industry, and can take your brand’s visibility to new heights.
Get in touch to learn more about how Walker Sands can help you pull up a seat to the bitcoin and blockchain conversation.