[Video] Walker Sands Launches #ImAnEngineer Campaign for Newark element14

Newark element14 presented Walker Sands with the challenge to alter the stereotype of their largest customer base, engineers. Engineers are a diverse set of professionals, and to gather more information we surveyed the dynamic experts. Data collection allowed us to better understand the challenges that affect their day-to-day work and develop a campaign that would resonate with the community.

Through the launch of original stories, customer profiles, video interviews and insight reports about issues modern engineers care about, we launched the #ImAnEngineer campaign to engage engineers everywhere and foster conversations on social media and beyond.

The #ImAnEngineer campaign was a success, outperforming expectations and igniting real world conversations. Most importantly, the campaign was able to tell and share the unique stories of engineering professionals.

Watch the #ImAnEngineer Case Study video to learn more about the execution and success of the campaign:

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Video: Demand Generation and Websites at Walker Sands

A strong web presence and brand awareness on the right platforms can be make or break for companies in a digital age. Walker Sands Digital offers demand generation services that drive awareness and impressive results for B2B technology and professional service companies.

Check out the Demand Generation at Walker Sands Video, to hear our VP of Digital Marketing John Fairley, and Senior Digital Account Executive Katie Donabedian, explain how our paid, social, SEO and content teams collaborate to create thoughtful SEO programs. Watch the video to learn how the team utilizes relationships formed with clients and B2B lead generation tactics to drive quality leads:

Adopting a good SEO program is half the challenge of generating quality leads. In conjunction with personalized programs, we create websites that align with our clients’ business goals. Through the strategic integration of cognitive UX, visual communication and content, our teams work creatively to deliver a user experience that is intuitive and optimized for conversions.

In the Websites at Walker Sands video, our Senior Director of Digital Marketing Matt Brown, and Design Lead Jillian Kent, discuss how we work together with open client communication to bring web projects to life.

Today’s digital landscape demands an effective digital lead generation program coupled with a compelling website. Talk to us about your business goals and learn how Walker Sands Digital can work with you to reach your B2B business goals.

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Video: Public Relations and Integrated Campaigns at Walker Sands

At Walker Sands, our public relations efforts go beyond writing pitches and earning placements. Programs include researching and executing strategies that are tailored to resonate with target audiences.

Likewise, our teams are experts in a multitude of B2B technology industries and have the knowledge to create messaging and creative initiatives that align with our clients’ business goals. PR teams do so by cultivating relationships with journalists and clients to secure top-tier placements and generate measurable awareness.

In the Public Relations at Walker Sands video, Account Director, Allison Ward, and Senior Media Relations Specialist, Kyle Rall, share their tactics to staying two steps ahead of the curve in their respective industries. Watch the video to learn more on how teams support our clients and each other:

In addition to media relations and strategic PR programs, we create solutions for clients through integrated campaigns. Our public relations, demand generation and content development teams work harmoniously to create high visibility campaigns with a focus on engaging digital storytelling.

Watch the Integrated Campaigns at Walker Sands video to hear from Senior Content Strategist, Matilda Schieren, and Senior Designer, Ann Hagner, on how tackling the challenges of integrated campaigns is rewarding and discover highlights from their favorite projects here:

Strategic public relations and integrated, creative campaigns are needed to stand out in today’s crowded market place. Get in touch to learn how the Walker Sands’ approach can work for your B2B tech company.

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[VIDEO] Why Walker Sands Works

At Walker Sands we take a holistic approach when it comes to client services, taking care from the beginning to integrate the most viable channels to generate satisfactory results. We started off as a small group of people in 2001, and set our goals high to bring together advanced digital marketing and public relations.

Sixteen years later we’ve successfully infused digital marketing and content campaigns into creative public relations, resulting in an integrated triple threat marketing agency. And it works.

In this latest video from Walker Sands, Mike Santoro, president, and Ellen Hanson, COO, weigh in on how our unique services set us apart from other agencies. Mike explains how we integrate our two strong points, media relations and digital marketing, to effectively create powerful integrated campaigns to generate leads for our clients. In the video Ellen adds that it’s our curiosity for learning about the latest innovations in marketing technology that empowers our work.

From our humble beginnings, to the passion we instill into our work, this video gives a holistic depiction of how we work with our clients to provide the best digital marketing services possible.

Discover why Walker Sands works in the full video here.

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Andrew Cross Partners with Lightswitch to Kick Off 4-Part Innovators Video Series

Video plays an important role in marketing, and has gained momentum in recent years. One scroll through Twitter and Facebook and it’s apparent that videos are resonating with consumers.

As a B2B marketing company, we understand the potential for success in videos for our clients. To reflect this, we’ve grown our video service offerings and partnered with outside parties, like Lightswitch, to bring the best in video technology and marketing into our agency.

To kick-off a four part video series with our video partner Lightswitch, Andrew Cross, VP of Public Relations, weighed in on the positive business implications we’ve witnessed with video on B2B marketing. In the first video of the series, Cross notes that more and more companies are investing in video content to tell their story and provide added value to prospects. Likewise, they see ROI in having owned video assets.

With video technology on the rise, we’ve made strategic moves to swiftly join the ranks of other agencies offering video services. Our comprehensive in house team works with clients every step of the way to create videos that share their stories and great work with the online world.

Take a look at our robust video content library here and find the first video in the four part series here. Stay tuned for the next three videos in the series!

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Visit the Walker Sands website. We specialize in PR and marketing services for technology solution providers and B2B companies. Walker Sands Digital offers a wide array of digital marketing solutions and helps firms to get the most from their online presence.
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