The third quarter is a wrap, and as we prepare for sweater weather and pumpkin everything, we’re taking a minute to reflect on some of the great projects our team completed during summer 2017.
Directly from the creative minds behind it all, here are four projects and campaigns that knocked it out of the park.
CallRail – Funding Announcement
By Anna Shymanski, Account Executive
We love the opportunity to share good news for our clients, especially when we get to announce growth and expansion. When we got the urgent call that CallRail was set to announce a major round of Series A funding in the next few days, the marketing technology team was fully prepared to help them share the news. To give a little background on CallRail, they provide customers with easy to read reports that show where their marketing efforts are performing best.
After tapping into our media relations expertise and communication skills to work with the investment firm, we were able to go to the press with a great story. In the end, we secured feature placements for CallRail’s funding announcements in both The Wall Street Journal and VentureBeat. We also secured mentions in Fortune, MarTech Advisor and other VC outlets. CallRail’s CEO called the team’s efforts “heroic.” We’re proud of the coverage we secured for a client that we respect and enjoy working with, and even moreso the partnership we’ve continued to build with the team at CallRail.
The Future of Retail and Amazon Prime Newsjacking
By Erin Jordan, Account Director
On the retail technology team we pride ourselves on always being up-to-date with the latest trends and technologies, allowing us to better insert our clients into timely news and tell their stories.
One of our favorite internal projects we work on each year is the annual “Future of Retail” study. For the last four years, we’ve surveyed consumers on their buying behaviors to help our clients (and their clients) get ahead of and best prepare for changing shopping demands.
Our vast understanding of the marketplace has led to our launching of the study during some of the most timely retail tech updates in our recent history – and this year was no different. While Amazon was making major moves, our team jumped on the opportunity to use the 2017 report to dig deeper on trends like voice commerce, and leverage the findings to newsjack the summer 2017 Whole Foods acquisition and annually awaited Prime Day.
So far, the study has been pitched 16 times resulting in roughly 125 placements with highlights including Washington Post, Entrepreneur, The Street and more. And it doesn’t stop there. We’ve worked tirelessly to place an additional five clients in over 50 publications, all leveraging Amazon’s purchase of Whole Foods and Prime Day. Of those placements, we are especially proud to have our clients and company referenced as a resource in USA Today, PYMNTS, Marketing Land, Business Insider, CNET, Wall Street Journal and Forbes.
Given the report’s success the past four years, it was an all hands on deck effort from our design, marketing, digital and content teams. Having generated more than 4,000 downloads in the past three years, the data from the study complements the work we do for our clients, allows for long-leg pitching and has enabled us us to produce equally valuable mini reports such as the “Future of Retail 2017 Holiday Report”.
LiveStories’ Gender Pay Gap Report
By Rosie Gillam, Senior Account Executive
For the past year, one of our favorite accounts to work on has been LiveStories. What we love about this client is how they use public data to tell stories. The product, LiveStories, allows users to find, explore and present civic data all in a single web-based location. When the client came to us for help with a new campaign, I was thrilled to be working with them on another data-driven project.
LiveStories expressed that it needed our help driving awareness about the brand and its product in three major markets across the West Coast — Seattle, Los Angeles and San Francisco. The company was preparing to exhibit at state and local government conferences in these cities. We were charged with helping enhance the brand’s credibility before each of these events.
The campaign served to build awareness about LiveStories through a series of localized, data-driven reports about the gender pay gap. Our efforts helped LiveStories land coverage in major news outlets across Seattle, Los Angeles and San Francisco — All together we garnered over 60 placements including BuzzFeed, Entrepreneur, Bloomberg Law and more.
EXP.com – website launch
By Matt Brown, Senior Digital Marketing Director
As a member of the Walker Sands web team, I can confidently say that not a day goes by where we don’t work as a team. This rings true in the launch of our latest project, exp.com.
Several months ago, exp came to us with a challenge. As a large multinational civil engineering company headquartered in Canada, they needed a new website that befitted their global, modern, prestigious company. Unfortunately, their website at the time suffered from outdated designs, old messaging and capabilities, and poor performance in search results and on mobile.
Since then, our Walker Sands team of content strategists, SEO technicians, UX/UI designers, developers and project managers got to work and invested over 2,000 hours in this challenging endeavor over the past several months. And then finally in September, we were able to successfully launch the new exp.com featuring a compelling new responsive design, optimized messaging and user paths, multi-language capabilities and accessibility compliance for disabled visitors.
We are so proud of the work our team was able to accomplish this quarter. Their hard work in Q3 is telling of what will be accomplished in Q4. Keep an eye out for more highlights!
Meet Tim Morral, director of editorial content for digital and PR at Walker Sands. Tim began his career at Walker Sands as a freelance copywriter and now brings over a decade of content experience to the company as our fearless content leader, working remotely from New York!
I sat down with Tim to learn more about content at Walker Sands. Here’s what he had to say:
1. Tell me about yourself. Where are you from and when did you start working at Walker Sands?
I’m originally from rural Pennsylvania and took a nontraditional approach to a career in this industry. After graduating with a B.A. in Economics, I spent time doing a variety of nonprofit, technology and publishing work. I started working for Walker Sands as a freelance copywriter and have been full time for about six years.
2. What is your current role at Walker Sands? What does your day-to-day look like?
No two days are ever the same for me, which I think is true for most of us at Walker Sands. I’m directly involved in content development and creation for many of our clients. I also spend a lot of time coaching and working with our other content experts, both on the PR and digital teams.
3. How has Walker Sands changed since you first started at the company?
The biggest change I’ve experienced is our growth. When I joined Walker Sands, I was the only content person on staff. When I visited the office, I could walk around and talk to the entire company in just a few minutes. Now, we have an entire team dedicated to content, and I see new faces every time I visit.
The past several years have been an exciting time at Walker Sands. It’s been great to be part of the development of our content team and our growth has enabled us to deliver high-quality work for our clients. We’ve really become trusted partners to our clients and are committed to continuing to grow our teams across all creative service practices to meet client needs.
Though we’re currently enduring winter here in Chicago, we already have our minds set on summer. At Walker Sands, summertime is filled with team bonding, beautiful weather and of course our summer intern class. Our internship program, which we like to call The Sandlot, helps aspiring PR, content, graphic design and digital marketing pros get hands-on experience and do real work for our tech and B2B clients.
We’re currently looking for talented young professionals who are eager to hone their skills and join our fast-paced environment. Check out what past interns say about their experience at Walker Sands, and learn more about our internship program here:
In the fast paced world of business, it’s easy to find yourself wading through multiple campaigns at once. With demand higher than it’s ever been, the expectation is to be seen in multiple places at once. However, rather than feeling overwhelmed with work, take a few deep breaths and download the Walker Sands Marketing Campaign Brief. With our step by step guide to breaking down key messages and reaching your target audiences, you’ll be on your way to marketing euphoria. Think of it as your go to resource for keeping calm and organizing everything from tactics to assets that align with your brand and message.
By identifying a primary objective for each campaign, the template will help you maintain organization and focus each step of the way. Additionally, it will serve as a spring board to all the other assets and avenues to a successful campaign.
We know that start and end dates as well as specific restrictions based on geography and language are key to keeping you on track and maintaining the focus of your campaign, which is why we’ve also included sections to take specific parameters into consideration.
Every day, our clients appear in news stories, in which they provide their expert point of view. We were curious: Does a source’s sex or title affect their credibility?
We conducted a study to find out.