In the fast paced world of business, it’s easy to find yourself wading through multiple campaigns at once. With demand higher than it’s ever been, the expectation is to be seen in multiple places at once. However, rather than feeling overwhelmed with work, take a few deep breaths and download the Walker Sands Marketing Campaign Brief. With our step by step guide to breaking down key messages and reaching your target audiences, you’ll be on your way to marketing euphoria. Think of it as your go to resource for keeping calm and organizing everything from tactics to assets that align with your brand and message.
By identifying a primary objective for each campaign, the template will help you maintain organization and focus each step of the way. Additionally, it will serve as a spring board to all the other assets and avenues to a successful campaign.
We know that start and end dates as well as specific restrictions based on geography and language are key to keeping you on track and maintaining the focus of your campaign, which is why we’ve also included sections to take specific parameters into consideration.
It’s one thing to think we’ve got great culture here at Walker Sands, but it’s another to have that notion confirmed by one of today’s leading publications. That’s why, with great pride, I’m happy to announce that Walker Sands has been listed on this year’s list of Entrepreneur’s Top Company Cultures!
Entrepreneur’s Top Company Cultures list is a comprehensive ranking of U.S.-based businesses exhibiting high-performance cultures created in partnership with culture management software and service provider CultureIQ®. This year, Walker Sands was one of only 75 companies in the U.S. to be recognized, and we ranked No. 20 in the Medium Enterprise Category.
The award submission was open to all companies in the country, which makes the honor even more special. It’s great to see a number of Chicago businesses earn a top ranking, too. Our friends at Radio Flyer, LaSalle Network, Hireology and Context Media also made the list.
The results of our win are based on a company-wide survey that scored applicants in categories like collaboration, innovation, communication, support and work environment. We want to ensure that Walker Sands is the best place that our employees have ever worked, and making Entrepreneur’s Top Company Cultures list affirms that we are on the right track.
When I look around the office, I can so clearly see the benefits of keeping culture a top priority. What’s more, I’m continually impressed by how all of our employees contribute to making Walker Sands a fantastic place to work. Company culture is a factor our team thinks about every day, and it’s been of particular priority as we’ve grown so rapidly in the past few years. Everything from our office layout to our company outings underscores our core values of constant learning, supporting one another and doing great work.
2015 has been an exceptional year for Walker Sands, but there’s always more work to be done (we scored an 89.71 out of 100). Right now, however, I couldn’t be happier. As the award explains, “a high-performance company culture helps drive a mission, achieve goals, provides support and creates the foundation for employee growth.” I’m humbled to lead an organization doing just that.
As marketing manager for Walker Sands, I’m constantly looking for opportunities to expand our in house knowledge with the latest in B2B marketing and technology. Marketing has evolved into a full digital offering and Walker Sands offers an integrated, full house –in house solution. I’m a firm believer in practicing what we preach. So, from SEO to data studies, we’re running campaigns to continually develop our own brand awareness and test new concepts before introducing them to clients.
It’s with this mentality that I’m excited to attend the annual digital marketing conference C3 on October 28th – 29th in New York where 1250+ marketing executives, online marketers, content marketers and search specialists will gather to share their companies’ most successful earned media strategies.
The agenda is jam packed with sessions focused on trending topics including “The Power of Video in Building Brands” from Mark McMaster of Google and “Creating Content, Conversations and Community on a National Scale” from Teach for America. A final panel, “The Fab Four: Google, Pinterest, Microsoft and Facebook,” will conclude the two day conference.
As a marketer, I love to test new concepts as they emerge, but I don’t think you have to reinvent the wheel each time you do. With that, I’m looking forward to learning how our challenges align with those discussed by presenters and attendees, and the tactics they’ve implemented to overcome them. Additionally, I’ll be using the conference to kickstart our own strategy and planning for 2016 – so I look forward to fresh, creative ideas to enhance those discussions.
Check back here in the next few weeks for my takeaways and learnings from C3!
Happy Friday! Here’s a roundup of industry news for the week:
What FB Newswire Means for PR Pros – PR Daily
This week, Facebook announced the addition of Facebook Newswire, a tool for journalists looking for recent news announcements up to the minute. This opens some great opportunities for PR pros to get their clients’ announcements out to journalists, but to get pickup on FB Newswire, your PR content MUST generate social interactions. This article from PR Daily outlines four keys to developing social interactions to ensure your clients’ PR content is picked up on FB Newswire.
Happy Friday! Here’s a roundup of industry news for the week:
Michelle Obama and the FDA have teamed up for a nutrition label overhaul! While I think this is awesome from a consumer standpoint, considering I’ve always wondered how much sugar is ADDED to my food (yes – this is a proposed addition to the new labels!), this also has huge implications for CPG manufacturers and retailers, and will cost millions for manufacturers to produce all new packaging for products. Still, this is a very interesting piece of news on something that’s been the same for almost two decades.