
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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B2B tech PR fills a critical need for technology companies that need to raise their visibility among targeted industry audiences. Without the support of an effective public relations strategy, many of B2B technology companies would struggle to achieve recognition and thought leadership in markets that are crowded and highly competitive.
As one of the nation’s leading B2B tech PR firms, Walker Sands knows what it takes to deliver exceptional public relations outcomes to growth-minded technology clients. But we also realize that not all technology companies are receiving that same level of service from their PR agencies, prompting many to wonder whether or not they have partnered with the right firm for their PR needs.
In today’s marketplace, your business can’t afford to settle for a less-than-effective B2B tech PR agency. Regardless of whether you are currently working with a general public relations firm or a specialized agency, there are several questions that will help you decide if you have hired the right B2B tech PR firm.
Not every B2B tech PR firm is right for every business. When choosing an agency, it’s important to make sure that the firm’s culture, background and processes are a good match with your company and your public relations goals.
But in general, most B2B technology firms have the most success with agencies that specialize in B2B tech PR. Specialization enables these firms to develop their skill sets and staff the most talented people in the field—resulting in consistently better outcomes for your business.