
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Companies in the B2B industry often wonder, does PR matter in the B2B social media world? The short answer: yes! At Walker Sands, we’ve seen how PR and B2B social media can work together to promote our clients’ business and support their public relations campaigns.
The rise of social media PR has changed the face of public relations completely. No longer do PR professionals have to depend on a magazine’s publishing schedule to get out a placement - they can write a blog post and immediately have it read by target audiences.
B2B PR campaigns differ from those aimed at consumers, but should still contain a strong social media aspect. Engaging in social media PR is essential for brands to take their business to the next level:
The best way to approach your marketing strategy is to engage in both PR and B2B social media tactics to promote your business in different mediums. For companies wondering, does PR matter, these marketing maneuvers raise brand awareness and create a positive image of the business.