Preparing Your Content Strategy For The Next Era of Search

B2B buyer behavior is changing fast. Traditional search traffic is on the decline, while Generative AI platforms like ChatGPT and Perplexity are reshaping the buyer journey — often before prospects even land on your website.

If your content isn’t optimized for GenAI, you risk losing crucial brand visibility.

Is your marketing strategy ready to address this change in user behavior?

Join Walker Sands’ organic search and AI program lead, John Fairley, on Wednesday, August 20 for a virtual webinar where we’ll demystify GEO and share actionable advice to help you start optimizing now — while also setting your content strategy and budget priorities for 2026 and beyond.

Fill out the form on this page to RSVP now.

Event Details

• Date: Wednesday, August 20, 2025
• Time: 12:00 p.m. – 1:00 p.m. CT
• Location: Virtual (invite + link provided upon RSVP)

What to Expect

Join us for an actionable, expert-led session where you’ll learn:

• How GenAI is changing the B2B buyer journey
• The fundamentals of GEO 
• Practical tips for immediate implementation — no incremental budget required
• How to build GEO into your 2026 content strategy and budget plan

Attendees will also get access to our Generative Content Optimization Guide — a powerful playbook packed with tips to help your content get seen by GenAI tools and how to stay ahead of the game in the era of AI. 

About the Hosts

John Fairley, Senior Vice President, Marketing Operations & SEO

John is a digital marketing leader with over two decades of expertise in paid media, SEO and marketing automation, driving integrated campaigns for fast-growing B2B technology clients. At Walker Sands, he spearheads Generative Engine Optimization, developing the proprietary AI Domain Impact Index and establishing GEO best practices to unlock the full potential of GenAI.

Andrew Cross, Co-CEO

As Co-CEO, Andrew champions AI within Walker Sands and among its clients and brings executive-level insights into how GenAI and GEO are shaping the future of B2B marketing. Andrew is passionate about how AI is transforming information consumption, user behavior and marketing. He missed out on the dot-com revolution due to being in middle school and isn’t about to miss this one.