A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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In math, there’s a concept known as the infinite monkey theorem. Maybe you’ve heard of it . . . stick a monkey in front of a typewriter and it’s only a matter of time before he creates the next NY Times bestseller.
Unfortunately, businesses and PR firms work on somewhat shorter time horizons than monkey troops. Strong copy is important, and since you can’t afford to wait around for the right combination of words and letters to appear on your screen, you’re going to have to become more deliberate about honing your skills as a copy creator.
Whether you average three hundred words of copy a day or three thousand, there are at least five simple strategies you can use to improve your copywriting and deliver better results for your clients or company.