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Alternative payments is one of the fastest growing segments in the FinTech sector. According to some estimates, alternative payments, including cryptocurrencies like Bitcoin, will account for half of all online payments by 2017, reducing online card payments down to just over 40 percent of all Web-based payments.
For alternative payment providers, the question isn’t whether the industry will grow, but whether they will be able to capture their share of additional revenue – and increasingly, that means finding ways to market your business through Google and other search engines.
Companies that provide alternative forms of payments and cryptocurrencies have strong messaging on their side. In general, these types of payments are simpler, safer and more global than traditional payments.
However, messaging about alternative payments and alternative payment technologies is ineffective unless it reaches the right audiences. With a carefully crafted SEO strategy in your corner, you can make it easy for granular audience segments to find relevant brand messages online.
Here are some tips to help you get started:
Walker Sands is a full-service PR and Digital Marketing partner for brands in the fast-growing alternative payments space. From SEO and advanced digital marketing to thought leadership content and lead generation campaigns, we can help your brand get the recognition it deserves from search engines and key audiences.
Your brand can’t succeed without a coordinated approach to earned, owned and paid media. Contact Walker Sands today and let’s talk about how we can put our unique Digital Ecosystem approach to work for your business.