A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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This morning Edelman released their findings from their 2010 Trust research. They found that trust in U.S. business was up 18% from last year. That brought trust in U.S. business to 54%, still behind Sweden (76%), Canada (76%), and Germany (75%), but trending positive. The jump coincides with an increase in trust for the U.S. Government which increased 16%. Edelman credits the increase in trust to an increased candor by CEOs and a commitment to transparency by companies over the last year.
The methodology and the full findings are located at: http://www.edelman.com/news/trust/2010/