At one time, B2B tech brands approached public relations and marketing as siloed services that never really crossed paths. But times have changed. Working with a PR agency in San Francisco that combines PR and digital marketing has the potential to completely transform your campaign efforts by blending to the two into an all-inclusive, unified strategy.
Integrated campaigns can help your B2B tech brand if:
Sound familiar? Then it’s time to seek out the help of a PR agency in San Francisco with a firm grasp on developing and executing integrated campaigns.
The problem with deploying individual public relations and marketing programs is that they sometimes fragment messaging and confuse potential customers. This is especially true if you rely on one agency to handle PR, and a different agency to handle marketing.
By partnering with a PR agency in San Francisco that also handles marketing, you’re coordinating campaigns to work together in a way that their still able to reach your organizational goals. Additional benefits of working with an agency that integrates PR and digital marketing efforts include:
Walker Sands understands the importance of integrating public relations and marketing better than most. We’ve watched the B2B buyer journey dramatically shift, requiring companies to alter their strategies for reaching prospective clients.
Our solution? The Digital Ecosystem.
Our model for addressing the shifting B2B tech landscape, the Digital Ecosystem offers an integrated approach by leveraging paid, owned and earned media, bringing them together in a unified framework.
No other PR agency in San Francisco approaches integrated campaigns quite like Walker Sands. See for yourself – contact us today to get started.