What You Need From a Bay Area PR Firm

Have you considered hiring a Bay area PR firm for your B2B tech brand? You’re not alone. As the B2B tech marketplace has become increasingly competitive, more brands are seeking out PR agencies that are well versed in building brand awareness and successfully positioning companies in front of prospective customers.

3 Must-Haves in a Bay Area PR Firm

Growth-minded B2B tech companies face the challenge of earning brand recognition in a market that is saturated with product and service offerings. Hiring a PR firm can be a viable solution for these challenges. But as important as increased brand visibility is to your B2B tech company’s success, effective public relations is about more than gaining recognition among prospects, customers and influencers.

To really get results, a public relations strategy should improve the number of inbound qualified leads, increase customer engagement and more. Before you jump the gun on selecting a Bay area PR firm that promises better brand awareness, make sure the agency you select can help with:

  • Thought Leadership: Thought leadership is an excellent opportunity to emerge as a leader and influencer in the B2B tech sector. In addition to maintaining and updating a company blog, a PR agency should help you secure contributed bylines, craft whitepapers and find opportunities to participate in industry panels and speaking engagements.
  • Quality Content: Any PR firm worth its salt will tell you that an effective PR strategy leverages quality content that can be worked into campaigns. Case studies, contributed articles, whitepapers, research projects and more provide opportunities to showcase your company and get brand messaging in front of key audiences.
  • Digital Marketing: Public relations strategies are evolving to include digital elements. It’s becoming necessary to incorporate digital marketing into PR programs to generate brand awareness and increase the number of inbound leads. So you need to make sure that the Bay area PR firm you select can support digital marketing tactics like SEO, PPC and email marketing. The added factor will help you get a leg up on competition.  

Looking for a Bay Area PR Firm? Walker Sands Can Help

At Walker Sands, we know that a strong public relations strategy is the cornerstone of brand success. Our Bay area specialists are here to help you define your PR strategy, fine tune brand messaging and implement digital marketing elements. Our expertise in B2B tech is unmatched by any other Bay area PR firm, making us to the go-to for companies ready to take their brands to the next level.

Let’s get to know each other. Contact us today to learn more and get started.

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