Walker Sands in the News
Our talented professionals assist our clients with in a wide array of areas, including strategic counsel, positioning programs, product launches, web site design and development, SEO, PR, crisis management, investor and analyst relations, media training, and corporate communications. We utilize the most current and effective communications tools and methodologies available in today's business world.
Here are some of the things they have been saying in the news:
Andrew Cross, Media Relations Specialist, on "6 ways to ensure your message sticks in the minds of your audience"
"You might have heard of the “SUCCES” acronym before. Each letter refers to a principle of effective communication, or more specifically, a way to get your message and its meaning to stick in the minds of your audience." Read more...
Andrew Cross, Media Relations Specialist, on "Working in your PJs: How to determine if freelancing is the right fit for you"
"Freelancing can seem like a glamorous gig: Wake up late, avoid the long commute, and work in your pajamas from your comfy arm chair. But freelancing isn’t for everyone; if you’re considering a transition from employee to contractor, take a look at the following checklist to find out if you’re cut out for the task.” Read more...
Andrew Cross, Media Relations Specialist, on "Salvation Army Tulsa apologizes for tweet about #towerguy"
"Few people would argue that it’s a bad thing for companies to have a handle on what’s going on in the world. In fact, tying products and promotions to current events can be a successful marketing strategy. But, once in a while, an organization goes a bit too far down the road of self-promotion and ends up offending its audience. ” Read more...
Andrew Cross, Media Relations Specialist, and Daniel Laloggia, Search Marketing Manager, on "Google’s Panda Update Changed The Playing Field"
"So what happens when Google alters their search ranking algorithms –which they do often– and you find your website and your business are now collateral damage under the sanitized term “metrics.” Read more...
Andrew Cross, Media Relations Specialist, on "Wikipedia: 4 rules of engagement for PR professionals"
"As PRSA chair and CEO Rosanna Fiske said recently, Wikipedia editors have a love/hate relationship with public relations—and for good reason. A select few corporations and PR firms have been crossing ethical boundaries for years to edit the world’s seventh-most-popular website.” Read more...
Daniel Laloggia, Search Marketing Manager, and John Fairley, Director of Web Services and Social Media, on "It's Time To Optimize Your Site For Mobile"
"More people than ever are accessing the Internet through their mobile devices, and it’s time for marketers to catch up to them."Read more...
Emily Johnson, Media Relations Specialist, on "How four major brands are using Foursquare"
"The location-based social networking platform Foursquare has been making a splash since its 2009 inception. In 2010 alone, the company grew an unprecedented 3,400 percent, with “check-ins” in every single country on the globe and even one from space, according to this infographic.” Read more...
Emily Johnson, Media Relations Specialist, on "How four major brands are using Foursquare"
"The location-based social networking platform Foursquare has been making a splash since its 2009 inception. In 2010 alone, the company grew an unprecedented 3,400 percent, with “check-ins” in every single country on the globe and even one from space, according to this infographic.” Read more...
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Jackie Lampugnano, Account Executive, on "Can you ever stop learning?"
"No. The minute you start thinking that you have nothing left to learn is the minute you become a quitter. It’s not possible to know it all. If you think so, you’re never going to improve yourself. Your journey on the road to become an invaluable employee, friend, partner, family member, etc. has just ended. Boo." Read more...
Jackie Lampugnano, Account Executive, on "10 Things Social Media Marketers Should Know About Millennials"
"The most important aspect of making an impact on Millennials is to first understand who we are.There are many articles out there trying to do this but ironically they’re not written by Millennials." Read more...
John Fairley, Director of Web Services and Social Media, on "How Mobile Traffic Should Be Changing Your Online Marketing Strategy"
"Mobile technology is changing the way consumers access brands and information. No surprise there. But according to a recent study by the company I work for, Walker Sands, the number of web users leveraging mobile access is growing at an exponential rate." Read more...
John Fairley, Director of Web Services and Social Media, on "Google + Profile Photos Can Get Employers Into Trouble"
"Your Google+ profile picture of you in Halloween costume could be shown next to a company blog post in Google search results." Read more...
Also seen in Yahoo News, Tech News Daily, MSNBC Tech and Gadgets, Targeted Twitter Followers Plus, LapTop Magazine, Zee News, Daily News and Analysis, Economic Times, Informatives, Yahoo! Lifestyle, Truth Dive, News Track India, Times of India, Youthz Fun, Go Plugged, News Wing, Hindustan Times
John Fairley, Director of Web Services and Social Media, on "Helping your website get found"
"Mark E. Goodman talked with John Fairley, director of web services and social media for Walker Sands, a local marketing and communications firm." Watch the Podcast...
John Fairley, Director of Web Services and Social Media, on "Web Optimization"
John Fairley, Director of Web Services and Social Media, on "Why B-to-B Merchants Should Engage in Social Media"
"Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it’s a reality that many b-to-b sellers are not yet equipped to handle social media." Read more ...
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John Fairley, Director of Web Services and Social Media, on "Common Website Design Mistakes"
"1. Know Where You're Going (and Why) Before You Start The Journey. The most classic mistake we've seen is NOT BEING CLEAR ON YOUR BUSINESS OBJECTIVES AND YOUR STRATEGY TO ACHIEVE THEM." Read more ...
John Fairley, Director of Web Services and Social Media, on "Ask Score: Could I get more from my Web site"
"You've invested a lot of time and energy in creating a Web site to promote your small business and serve your customers. But how can you tell if you're really getting the most out of it?" Read more ...
John Fairley, Director of Web Services and Social Media, on "Can Google's SearchWiki Help SMBs?"
"Google's SearchWiki tools are already generating an awful lot of buzz on the Internet, but can this new functionality benefit the midmarket business owner?" Read More...
John Fairley, Director of Web Services and Social Media, on "Business to Business Panel Social Media Club Chicago Recap?"
"For the 241 people who registered interest in attending SMC Chicago’s March event, business to business and social media is a hot topic. It all comes down to listening. But, first you have to have the tools to tune in." Read more ...
John Fairley, Director of Web Services and Social Media, on "The Importance of Social Media for SEO – A #SMBChicago 3 Recap?"
"Yesterday, Walker Sands’ very own John Fairley moderated a discussion on social media and search engine optimization (SEO) at the Social Media Breakfast Chicago #3 event hosted by SCORE Chicago." Read more ..
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Julie Walsh, Media Relations Specialist, on "Blurring the Lines of PR"
"Media can fall into one of three categories: paid, earned, and owned. It used to be very cut and dry: advertising was paid media, PR was earned media, and your company website was media you owned. Now, thanks to the world of social media, these lines are harder to distinguish." Read more...
Julie Walsh, Media Relations Specialist, on "One-to-One Marketing, Social Media and Millennials"
"Like any other Friday afternoon, I was tired and dragging a bit. I seriously needed a caffeine boost and took to Twitter to share that need. That tweet launched me into a unique one-to-one marketing experience." Read more...
Julie Walsh, Media Relations Specialist, on "Chicago PR Firm Golin Harris Creates Lollapalooza App, Goes Mobile"
"Lollapalooza turned 20 this year and threw an all-weekend bash to celebrate. The songs, the style, and the larger-than-life stages all turned up the heat in honor of this iconic three-day music festival. This year Lollapalooza was more accessible than ever, allowing music fans and fest enthusiasts to get in on the fun without having to be there." Read more...
Ken Gaebler, CEO, on "30 Big Ideas, Trends and Predictions for 2012"
"What's in store for small business in 2012? We asked small-business owners nationwide to tell us what trends and big ideas they think will take center stage next year. Here's what they had to say:" Read more...
Lauren Eichmann, Senior Account Executive, on "The Subject of Social Media"
"This month’s issue of Today’s Chicago Woman features Walker Sand’s own Lauren Eichmann speaking on the subject of social media. Over the past year we’ve raised our visibility in Chicago for our effective social media strategy and a few notable campaigns." Read more...
Lauren Eichmann, Senior Account Executive, on "Avoid these 5 statements when pitching me, says tech writer"
"Recently, freelance tech writer Jeff Vance shared some great tips for how companies (and those in PR) can capture his attention. Vance contributes to publications like CIO Magazine, Network World, and Forbes." Read more...
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Mike Santoro, President, on "Damage Control"
Mike Santoro offers his expertise in crisis management concerning the Herman Cain and Penn State scandals. Click here to listen...
Mike Santoro, President, on "SEO: Why a client loved a 10% drop in search traffic"
'Yesterday, the SEO team and I were reviewing our ongoing projects. "Up 15 percent, up 18 percent, up 27 percent, etc.Everything looked great until we started discussing what I'll call ABC Company."' Read more ...
Mike Santoro, President, on "The Powerful Influence of Passionate Fans"
"From the 1950s — when one had to get off the couch and manually change the channel on the TV — to 2011 — when we can watch TV on demand and online — TV shows and the roles their fan bases play have changed immensely." Read more ...
Mike Santoro, President, on "Advice For The PR Grad – Internships"
"If there was one thing that all of our PR pros could agree on it would be that experience is important. Grads should have some type of work experience under their belt before applying to their first post-college job." Read more ...
Mike Santoro, President, on "Some companies offering raises, bonuses while they can"
"While some employees may feel lucky just to have a job in this economy and have no expectations of a pay raise this year, there are employers who are offering workers not only double-digit raises, but bonuses as well." Read more ...
Mike Santoro, President, on "No Bull Docs on McDonalds Marketing Debate"
"Five o'clock at the big McDonald's in downtown Chicago and three busloads of sixth graders from Ohio file out the door after eating." Watch now ...
Walker Sands Communications on "Walker Sands Communications"
"The other day I got a fantastic restaurant recommendation over Twitter, and yesterday the same person gave me a great recommendation on internships with the company that she works at." Read more ..
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Walker Sands Communications on "Making the Case for Infographics in PR"
"Infographics are taking the Web by storm. Not the infographics pioneered by USA Today to make the news more exciting for people that don’t like to read, but rather the so-long-you-need-to-scroll and so-darn-good-you-have-to-read-and-want-to-share kind." Read more ...
