Data studies can do wonders for your brand—positioning your company as a valuable resource and industry thought leader to reporters, customers, prospects, analysts and other influencers. Whether you are using internal data sources or an external survey provider, it’s important to take a systematic approach. Otherwise, you will waste valuable resources and discredit your data.
There are a variety of survey providers that provide a range of services at different pricing levels for data studies. At the top end, companies can hire highly credible industry analysts like Forrester Research or Gartner to conduct consumer research. Or you can use a more affordable provider and simply pay per completed response. The provider you choose will depend on your goals and budget.
There are several different approaches companies can take to conduct a data study that adds value to your PR and marketing efforts:
After identifying your goals, target audience and industry’s news landscape, you can determine which approach is best for your brand. And you are not limited to only one option—you can conduct a variety of data studies throughout the year as part of your overall PR and marketing strategies.
To determine which strategy will be most effective for your brand, conduct in-depth competitive and market research. This will help you understand the types of surveys already out there and make it easier to differentiate your data. Even if you are leveraging internal research and statistics for your study, prior research will enable you to identify a unique angle and generate more me>dia coverage.
At Walker Sands, we regularly conduct and execute data-driven studies. Depending on the topic and audience, our clients achieve significant amounts of media coverage and content opportunities as a result of data studies. If you are ready to leverage data for a business and marketing advantage, call us today at (312) 235-6171 and learn more about our services.