Under the Influence: A B2B Brand Guide to Influencer Marketing

Influencer marketing is a hot topic in B2B circles. Today, there are 90 times more Google searches for “influencer
marketing” than there were in 2013 as marketers race to cash in on the clout of individuals with large industry and
social followings.

Whether you’re launching a new product, promoting a new initiative or changing the conversation about your brand,
influencers provide third-party credibility – a valuable commodity when you need to communicate a key message to
target audience segments.

This white paper presents marketers with a high-level guide to influencer marketing in a B2B context. At Walker Sands,
we’ve seen the benefits influencers can achieve for B2B tech brands. Although, before tapping into those benefits, you
need to engage the right influencers for your audience.

To download the full Under the Influence: A B2B Brand Guide to Influencer Marketing white paper, complete the form found on this page. 

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