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Elaine Grant
U.S. News and World Report
February 26, 2008
Summary: Need help with PR? If you are looking for
a great PR firm, you've found one. Walker Sands is a leading Chicago PR
firm with a strong track record that makes it one of top national PR agencies..
When it comes to selling a business, organized, detail-oriented people
have it all over the rest of us. Good records can mean the difference
between selling for millions—or not selling at all.
(article
continues below useful links)
To sell well:
1) Get on good terms with the tax man. Got an extension for filing your
taxes? Pay them now. "You don't want to do anything that is going
to scare the buyer once they're there and have them walk away," says
Colby Sambrotto, founder of BizTrader.com, a website for buyers and sellers.
2) With your accountant, review your financial statements for at least
the last three or four years. Most small business owners deduct legitimate
perks—vehicle use, higher-than-average salaries, and so forth. You'll
need to "add back" these discretionary expenses so that a buyer
can see what it will truly cost her to run your business. Depending on
the buyer, you may need to have your financials audited as well.
3) If you've been mixing personal expenses with business, stop. At the
very least, it's confusing to a buyer, but it can queer a deal altogether.
4) Spruce up your facility, like you would if you were selling your house.
Fresh paint matters. Be proud.
5) Follow the rules. If your industry is regulated, make sure you're complying
with every regulation and that you can prove it with the necessary documents.
6) Get help valuing your business. Assessing valuation can be complex,
especially if your business is unusual. A good accountant familiar with
valuation methods can help, and you can also pay a broker a few hundred
dollars to get a rough valuation. Some websites—BizTrader.com and
BizBuySell.com, for
two—offer do-it-yourself tools as well. Larger companies may want
to pay for a certified appraisal, which can cost $10,000 or more.
7) Examine your customer list. If you're relying heavily on one or two
large accounts, start diversifying. Dependence on a few large customers
is a liability.
8) Get out of the way! Buyers don't like businesses that will fall apart
if you're not there to run everything.
9) Create or update operating manuals. Document how you do things so that
a stranger can follow the instructions.
10) Don't insist on an all-cash deal. Buyers expect a 20-percent discount
for paying 100 percent up front.
Copyright © 2008. U.S. News and World Report.
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