Crafting the perfect technology public relations pitch to spark reporters’ interest and obtain placements in key media outlets can be challenging for tech PR professionals. One of the ways to make your messages stand out in a reporter’s crowded inbox is by writing personalized tech PR pitches that incorporate new platforms, and more importantly, have strong, engaging appeal.
Successful technology public relations helps companies generate buzz about their products or services among key audiences. We at Walker Sands know firsthand the value of pitches that address the aspects of a story that are genuinely important to a media outlet’s audience while creatively grabbing reporters’ attention.
Here is an example of a solid technology public relations pitch written by one of Walker Sands’ media relations specialists:
“The week of November 14th to 20th is Global Entrepreneurship Week and BizBuySell has put together an infographic detailing facts about entrepreneurship around the world.
Are you interested in taking a look at the infographic? BizBuySell would like to offer it to Inc. Magazine on an exclusive basis. If you think your readers would be interested, please let me know.
Thank you and I look forward from hearing from you.”
So what made this technology public relations pitch effective? For starters, it was written to be concise while providing enough details to spark the reporter’s or editor’s interest. Additionally, this quick pitch supported the client’s technology public relations goals by demonstrating the infographic’s appeal to the magazine’s readers—a key audience for the client’s services and messaging.
Pitching technology public relations can be tricky due to the technical nature of the products or services. While the tech PR specialist may understand the intricacies of their clients’ offerings, getting the message across to reporters is challenging, so you need to ensure that your technology public relations message is clear while still attention-grabbing.
Generating media coverage about new tech companies and products can be hard for even the most experienced tech PR media relations specialists. However, drafting imaginative and effective technology public relations pitches will improve the success rate of media placements and get your clients’ audience buzzing about their work.