About Our Name

Why Walker Sands Communications?

The origin of our PR firm's name is a bit odd. There wasn't a founder named Walker or a founder named Sands. Rather, our name is derived from a favorite poem of ours by Henry Wadsworth Longfellow called "A Psalm of Life".

In this poem, Longfellow advocates that we never approach life passively, that we instead make our lives sublime and "leave footprints on the sands of time".

For ourselves and for our clients, we hope to make some meaningful and lasting footprints, to make small yet important scratches on history, and thus we hope to be a Walker on the Sands.

A Psalm of Life
by Henry Wadsworth Longfellow (1807-1882)
What the Heart of the Young Man Said to the Psalmist

    TELL me not, in mournful numbers,
        Life is but an empty dream ! —
    For the soul is dead that slumbers,
        And things are not what they seem.

    Life is real !   Life is earnest !
        And the grave is not its goal ;
    Dust thou art, to dust returnest,
        Was not spoken of the soul.

    Not enjoyment, and not sorrow,
        Is our destined end or way ;
    But to act, that each to-morrow
        Find us farther than to-day.

    Art is long, and Time is fleeting,
        And our hearts, though stout and brave,
    Still, like muffled drums, are beating
        Funeral marches to the grave.

    In the world's broad field of battle,
        In the bivouac of Life,
    Be not like dumb, driven cattle !
        Be a hero in the strife !

    Trust no Future, howe'er pleasant !
        Let the dead Past bury its dead !
    Act, — act in the living Present !
        Heart within, and God o'erhead !

    Lives of great men all remind us
        We can make our lives sublime,
    And, departing, leave behind us
        Footprints on the sands of time ;

    Footprints, that perhaps another,
        Sailing o'er life's solemn main,
    A forlorn and shipwrecked brother,
        Seeing, shall take heart again.

    Let us, then, be up and doing,
        With a heart for any fate ;
    Still achieving, still pursuing,
        Learn to labor and to wait.

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