Strategic Tech Marketing

Finding a public relations firms with a solid grasp on innovative tech marketing strategies should be a top priority for B2B technology companies. At Walker Sands, we’ve learned that the best approaches harness multiple tactics to create a robust and comprehensive strategy. These tactics include:

  • Social
  • Search
  • Public Relations

Combining these tactics into a unified tech marketing strategy can result in greater brand visibility and larger return on investment.

Getting Social in B2B Tech Marketing

When leveraged correctly, social media can play an integral role in B2B tech marketing. Unfortunately, most public relations agencies that specialize in B2B tech don’t know how to effectively use social media platforms to the advantage of their clients.

Social channels are often placed into a bucket and are never utilized for their full potential. While many tech marketers allow social channels to simmer on the backburner, consumers are actively using social in a variety of ways. Because of this, tech marketing should approach each social channels from a fresh perspective:

  • Blogs – The company blog is often the foundation of an organization’s social strategy. You can’t Tweet, post or share before you have the content to do so. The content developed for your blog helps to bolster your social media channels. Top-notch B2B tech marketing comes from frequent, compelling and insightful content that can help you to attract customers.
  • LinkedIn – The best tech marketing strategies derive leads directly from social media. Setting up a company LinkedIn page allows you to connect with your key audience, many of whom might be potential customers. According to a study conducted by IDG Research, 45 percent of B2B tech marketers have successfully acquired a customer from LinkedIn. It also affords you the opportunity to establish yourself as a thought leader in your industry.
  • Twitter – Since its inception, Twitter become a popular discussion forum for conversations about technology. Because of this, it’s important for any B2B tech marketing strategy to build a solid Twitter presence. In building that foundation and making a name in the Twitterverse, tech marketers should be tweeting multiple times a day about timely and relevant industry news, including research and new insights. That being said, it’s important to make sure your Tweets aren’t too self-promotional.
  • Facebook – While many businesses take the initiative to create Facebook pages, this medium has remained largely personal, as opposed to some of the other business-focused platforms. Facebook does reach a large and broad audience. While it shouldn’t be at the top of your tech marketing strategy, your brand should still have a Facebook presence and share links to your company blog, events and any major announcements.

Create an Integrated B2B Tech Marketing Strategy with Walker Sands

At Walker Sands, we know that an integrated and innovative tech marketing approach is essential to a top-tier PR strategy for B2B tech companies. We work to combine social, search and public relations tactics to provide your company with the best exposure in front of the right audiences.

To get started, give us a call at (312)-267-0066.

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