As the account director who leads the marketing technology PR team, Sarah is an expert at telling stories about how marketers can use technology and tools to execute better strategies. Since joining Walker Sands in 2013, she has helped dozens of martech companies identify and reach their key audiences and generate leads. Working with a team of account executives and media relations specialists, she shapes client strategy based on client priorities, market forces and media interest while leading her team to secure placements that clients value.
Adept at crafting programs and leading execution for a variety of martech companies, Sarah has experience working with ad tech, customer experience, marketing analytics and social media management clients, including Yes Lifecycle Marketing, Sprout Social, Infogroup, 7 and Kobie Marketing.
Prior to joining Walker Sands, Sarah conducted outreach for healthcare clients at Public Communications Inc., where she specialized in health information technology. After three years at Loyola University Chicago, Sarah earned a bachelor’s degree in public relations.
Outside of the office, Sarah volunteers for PAWS Chicago and helps homeless cats find their forever homes.
Sarah sometimes dresses like a time traveler from the Eisenhower era, but she wouldn’t want to actually live in a decade without iPhones.
Q&A with Sarah Hale
New Zealand sounds nice, though I've never been and am not a Lord of the Rings fan.
I do identify with Amelie. I may be quiet, but I'm always thinking up elaborate plots and how to make the everyday exciting.
Construction worker by day, ballerina by night. My dad owns a home improvement company and in my mid teens I would help install siding in the summers before heading to dance class.
Helping Dotcom Distribution not only its marketing program, but also its sales efforts has been really rewarding. When you're at their warehouse and see clients' product filling the space, it's a visual reminder of the work we do and our impact on business results.
I grew up in the south suburbs and still ended up a Cubs fan. My nephew is being raised as a Sox fan, but I'm planning an intervention sometime around his fifth birthday.