
Rachel Wilkie is an Interactive Marketing Manager at Walker Sands.
Rachel joins Walker Sands Communications with a passion for strategy and a strong background in interactive marketing. In previous positions she was responsible for creating and executing result-oriented integrated marketing communication plans, both print and online. Typical programs may have involved aspects of: affiliate marketing, email marketing, display advertising, social media, placement in popular e-newsletters and various lead generation programs.
She is very proactive in her approach to planning and delivering marketing campaigns and is consistently learning and researching current trends and best practice with an emphasis in marketing 2.0. Her experience spans across several industries including: technology, business and professional services, retail, manufacturing and others. Rachel graduated in the top 5% of her class with a bachelor’s degree in marketing and communications from Oakland University, Rochester, MI.
Rachel will be working with the Walker Sands Web Strategy team to help clients successfully launch their websites and drive traffic through integrated marketing plans, ultimately increasing their online presence, website conversions and sales leads. She will also be providing creative direction, assisting with content strategy, and executing client marketing plans.