Marketing professionals are always on the lookout for marketing technology to optimize campaign efforts and increase Return on Investment (ROI). As a company that offers technology to simplify marketers’ jobs, it’s important to get your product offerings in front of prospects that can truly benefit from your technology.
But with no shortage of marketing technology out there, how do you make your solutions stand out from other technologies in the marketplace?
To make your marketing solutions the go-to technology for marketers, you need a public relations team capable of developing a strategy to position your business as an industry leader.
Ideally, your PR strategy will get you noticed by CMOs as well as other influencers and decision makers in prospects’ marketing organizations. With increased visibility for your marketing technology, you’ll benefit from better lead generation, higher conversion rates and increased web traffic.
Leading marketing technology PR firms can leverage a range of tactics to help your company get noticed in today’s crowded tech marketplace, including:
As a leader in B2B technology public relations, Walker Sands has a proven track record in the marketing solutions arena. We have extensive relationships with media at leading industry publications like Advertising Age, Forbes, TechCrunch and VentureBeat. By working with our PR team, you’ll experience an increase in site traffic and more qualified leads.
To learn more about how Walker Sands can develop a PR campaign for your marketing technology, or to read about our success stories, contact us today.