It’s no secret that payments processing providers are scrambling to address a new wave of challenges, including the recent migration to EMV security protocols, fraud prevention and the push for new payment technologies.
But it’s not all bad news. Payments processors and technology providers also face an unprecedented slate of opportunities as online transactions take center stage in global commerce. For example, mobile is changing payments processing and insiders predict that by 2019, 80 percent of U.S. retailers will have mobile point-of-sale (mPOS) technology in their stores.
As a growth-minded technology provider, it’s critical to find new ways to take advantage of forecasted expansion in the payments processing sector. But to capture your share of the market, you’ll need to connect with the right audiences – and PR provides the tools you need to do it.
Although increasing your brand’s visibility among prospects, customers, influencers and other audiences is important, good PR isn’t just about brand awareness. When it’s done well, public relations has the potential to improve lead generation, customer engagement and more.
At Walker Sands, we specialize in helping payments processing technology firms and other FinTech clients achieve measurable results with targeted audience segments. Our successful track record in the FinTech space has been the result of several must-have PR elements, including:
Walker Sands is an industry leader in PR for FinTech and payments processing technology brands. Our unique Digital Ecosystem approach intelligently combines PR and Digital Marketing to deliver measurable, bottom line impact to our clients.
Ready to get started? Contact Walker Sands today and let’s begin the conversation.