PR Resources

Need help with PR? Our PR resources will help your business improve its public relations capabilities. We cover everything from media relations to crisis management:

Media Relations Resources

  • Benefits of Data-Driven PR. Media contacts are always interested in great story ideas. Using data-driven PR, your business can generate newsworthy story concepts that are repeatable on a yearly, quarterly or even monthly basis.
  • Using PR to Protect Your Brand Online. Despite its benefits, the Internet has a dark side for businesses. A good PR strategy can protect your brand's image and control the impact of negative publicity online.
  • PR and Social Media. Social media has changed the way businesses interact with customers. What you might not realize is that it also has implications for your company's PR strategy.
  • PR Versus Advertising. Understanding the difference between PR and advertising is a critical competency for businesses interested in raising their visibility and improving their brand profile.
  • Clever PR Pitches. Getting the attention of PR targets isn't easy, especially in a media climate where everyone has access to sophisticated multimedia tools and information on-demand. If you're going to be noticed these days, you'll need clever PR pitches that differentiate your organization from the rest of the field.
  • Qualities of a Good Press Release. Press releases are more than informational items in the hands of a skilled marketer, they're pitches that can be used to shape stories and raise your brand profile.
  • PR Trends 2011. If PR is part of your company's marketing mix, it's time for a closer look at the PR trends that are influencing the media and the business community in 2011.
  • Online PR. The Internet has resulted in multiple benefits for small and medium size businesses. If your organization isn't maximizing the use of online PR channels, you're leaving money and market position on the table.

    • Crisis Communications Resources

    • Preparing for a Crisis. When it comes to damage control, the most important PR steps you take happen long before the crisis actually occurs.

    PR Firm Selection Resources

    • How to Pick a Public Relations Firm. Choosing the right agency to work with is a critical decision. We give you some tips and techniques that will help you to pick the firm that will best achieve your communications goals.
    • Best Practices for Working with a PR Firm. There are a lot of good reasons why your company should not only hire a PR firm, but also learn how to work with a PR firm to generate maximum visibility for your brand and products.
    • How To Increase Revenue with PR. Good PR does more than generate buzz. When it's skillfully employed, it also has the ability to dramatically improve your company's bottom line.