Marketing to modern marketers can be a tough task. They're smart, savvy and digitally empowered - and they know all the tricks of the trade.

Marketing Solutions

Marketing people are also incredibly busy trying to get their campaigns out the door and prove a return on investment to their executives. So how does your technology stand out in a crowd of marketing solutions all trying to sell them the greatest innovation since email?

The marketing solutions PR team at Walker Sands knows how to get you noticed by CMOs and other key decision-makers. We have the media relationships you need to get coverage in the publications that reach your audience directly, including:

  • Advertising Age
  • Chief Marketer
  • Direct Marketing News
  • eMarketer
  • Forbes
  • Inc.
  • Internet Retailer
  • Marketing Profs
  • Mashable
  • MediaBistro
  • Target Marketing
  • TechCrunch
  • Wired
  • VentureBeat

Because Walker Sands offers a dedicated practice group for marketing and advertising technology, we have a solid grasp on what’s happening in your industry. By working with our expert PR teams, you’ll be the one identifying and sharing industry trends, not responding to them. You’ll be the industry expert, the go-to media source and the in-demand speaker. You’ll be the envy of your competition.

Tech PR industry experiencePubcon Blackhat Session Nov. 10, 2011 (Photo: Dustin Woodard)

Our Marketing Technology Solutions PR Tactics

Walker Sands will help you tell your brand’s story and gain visibility through a marketing solutions PR program that leads to measurable results such as lead generation, high-value links, web traffic and downloads. Our tactics include:

  • Regular opportunities to provide expert commentary on breaking news and industry trends in top trade, business and mainstream media outlets
  • Thought leadership in the form of contributed articles and blog posts that further establish your expertise and boost your search results for key topics
  • Special projects such as surveys, data studies, white papers and infographics that provide new industry insights for marketing executives
  • Speaking engagements at conferences such as DMA, ad:tech and PubCon that put you in front of top decision-makers, reporters and influencers
  • A social media strategy that will lead to relationships and engagement with prospects and industry influencers

As an agency that specializes in tech and B2B public relations, some of our focus areas include marketing technology, marketing automation, big data and analytics, digital marketing, search marketing, social media marketing, online advertising, SEO, web design, mobile marketing, email marketing, content marketing and advertising technology.

It’s an exciting time in the industry as technology and data make marketing more relevant than ever. Contact us to find out how we can position your firm on the forefront of the revolution.

Careers at Walker Sands

At Walker Sands, our employees enjoy coming into the office each day. How do we know that? Because they tell us.

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