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In December 2005, when Wipro Ltd, India’s third largest software
services firm, decided to step up the pace of innovation within the company,
it chose a little-known consulting firm in Bangalore, Erehwon Innovation
Consulting Pvt. Ltd, to design and help implement the process.
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Titled the Quantum Innovation Programme, the project is expected to generate
new ideas to drive business growth and also to motivate people within
the company that has business interests ranging from software services
exports to consumer care products.
In two years, Erehwon Innovation has helped design more than 50 projects,
of which four have been initiated, including the Mission 10X programme
that aims to train 10,000 faculty members at engineering colleges countrywide
by 2010.
As the economy grows at a steady pace of more than 8% every year and businesses
become more global, companies are looking for consulting expertise that
helps generate innovative ideas and also implement and sustain them.
“In the past, more of our clients looked at us to guide them through
solutions to various business problems and challenges. Today, clients
are looking for a mix of both solutions to existing problems and strategies
on how to innovate and create for the future,” says Sadeesh Raghavan,
managing director, India domestic business, Accenture Ltd, the world’s
largest consulting firm, which offers five lines of services in India:
strategy, customer relationship management, supply chain management, finance
and human performance management.
Such innovative services are increasingly being offered by niche consulting
firms with competitive billing rates that are pitting themselves against
established players.
The global consulting industry is estimated to cross $350 billion (about
Rs13.8 trillion) in revenues by 2010, according to Kennedy Information,
an information service that tracks the consulting industry.
Harish Bijoor of Harish Bijoor Consults
The Global Consulting Report for 2007-10 estimates that the Asia-Pacific
region, which includes India and China, is growing at a compounded rate
of 7.1%, and accounted for more than 13.8% of the worldwide consulting
business, valued at $300 billion at the end of 2007.
In India, boutique consulting firms such as Erehwon Innovation, Mumbai-based
Avalon Consulting and Harish Bijoor Consults Inc., a firm which has a
roster of 79 senior consultants, are competing with big-ticket players
for a slice of this growing consulting pie.
Industry analysts define boutique consultancy firms as those companies
which have no more than 250 billable consultants on board. Globally, this
includes firms such as the Massachusetts-based Saint Consulting Group
Inc., the Acquity Group Llc. in Chicago and Sicofin and Asociados headquartered
in Mexico City.
