Senior Content Strategist
As a senior content strategist, Kelsey specializes in developing strategic and integrated content programs for Walker Sands’ retail technology and marketing technology clients.
Kelsey leads the development of whitepapers, research reports, contributed articles and blog posts for all of the agency’s retail and marketing technology accounts. As an experienced business writer and public relations expert, Kelsey has a flair for turning client messaging into compelling stories that generate both media opportunities and sales leads.
Kelsey joined Walker Sands in 2013. Prior to taking on a content role, Kelsey served as the account lead for major retail and marketing software clients such as hybris, CommerceHub and Wayin. Before joining Walker Sands, she executed PR services for a government relations agency in Madison, Wis. Kelsey holds a bachelor’s degree in journalism and mass communications from the University of Wisconsin.
At the office, Kelsey is known for leading Walker Sands rec league sports teams to victory and rarely wearing anything other than black.
The Glass Castle by Jeannette Walls. It really puts your bad days in perspective.
Daenerys Targaryen from Game of Thrones. I'm determined, I always try to do the right thing, and I sometimes consider myself the rightful Queen of the world. Where my dragons at?
The Lakeshore running path never gets old.
Starbucks. Never trust anyone who turns down free coffee.
When Beth Kempton and I got locked in the 39th floor stairwell because we forgot to get off the elevator. Little did we know that the stairwell doors are locked from the outside...
I was the campus news editor at the University of Wisconsin's student newspaper The Daily Cardinal
Chicago is pretty great, but an occasional European vacation would be nice.