Improving Healthcare Technology Marketing

Ready to up your healthcare technology marketing game? You’re not alone. As the competition in the healthcare technology sector heats up, brands need new ways to connect with prospects and keep current customers engaged. 

3 Healthcare Technology Marketing Tools You Need 

A lax marketing strategy can be the kiss of death for healthcare technology providers. Without the right marketing platforms and tools in place, you’ve likely suffered from a lack of inbound leads, brand awareness and lead-gen opportunities.

In the digital age, healthcare technology marketing needs to leverage digital marketing practices that are proven to drive leads and increase sales.

  1. Mobile Marketing – Forrester Research forecasted smartphone penetration to surpass 50 percent by 2017. Prospective customers are researching products and services from mobile devices more than ever. Mobile marketing campaigns and a mobile-optimized website design is key for engaging users that conduct searches on-the-go. 
  2. Email Marketing – A tried-and-true digital marketing method, email marketing is seriously underutilized by tech companies. However, email marketing is one of the most effective and highest ROI tactics you can have in your marketing arsenal. Your customers constantly check their email. A well-designed, well-written campaign will grab their attention and incentivize them to learn more.. 
  3. Video Marketing – If a picture is worth a thousand words, imagine how much a video can say. It’s estimated that by 2019, 80 percent of internet viewing will be video content. Just like email and mobile, video marketing is about presenting useful information to customers. Product reviews, client testimonials, data study results and more make great video content and sales collateral. 

Trying to tackle these marketing strategies on your own can be challenging, especially if you don’t know where to start. Before you sign up for a new email platform or buy a pricey camera, consider outsourcing marketing services to an experienced digital marketing agency with proven results. 

Marketing Solutions to Improve Your Healthcare Technology Marketing Strategy

As a full-service digital marketing agency serving B2B tech companies, Walker Sands is no stranger to the importance of a comprehensive marketing strategy. Over the years, we’ve dedicated ourselves to learning the ins and outs of digital marketing. We provide a full suite of marketing services, including:

  • Email marketing campaigns
  • Mobile marketing and website design
  • Video marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) advertising
  • Social media marketing 

Your healthcare technology marketing plan is about to get a major upgrade. To get started, contact Walker Sands today. 

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