In IT services, getting noticed by the right people is half the battle. We're here to help.

IT Services PR & Marketing

For IT services firms, the road to success starts with capturing the attention of IT decision makers and executives – people who don’t have time for generic messaging or vanilla content.

At Walker Sands, we know what your IT services firm is up against. But more importantly, we understand the challenges today’s IT decision makers are up against – and we’re experts at crafting and amplifying messages that resonate with the people who matter to your business.

We’ve been working with Walker Sands for years and have come to rely on them as true partners of the business. They are a very smart team that is both technically sound and out of the box creative.

- VP Marketing

IT Services Client Experience

IT Services Marketing & PR

Savvy brands and marketers understand that IT is no longer a cost center. To capture market share, IT services firms need to prove their ability to transform enterprise IT into a revenue driver that contributes to topline business improvement.

At Walker Sands, we navigate the full spectrum of earned, owned and paid media channels to position IT services firms as enablers of revenue improvement.

Our marketing and PR expertise extends across a range of IT services categories, including:

  • IT Consulting
  • IT Infrastructure 
  • Cloud & Hybrid IT Services
  • Mainframe, Server & Data Center Management
  • Business Intelligence (BI) & Data Analytics
  • Customer Relationship Management (CRM)
  • Content Management & Contract Lifecycle Management (CLM)
  • Service Management (ITSM)
  • Business Process Management (BPM)
  • Human Capital Management (HCM)
  • Risk Management & Disaster Recovery
  • Unified Communications, Conferencing, Collaboration

Walker Sands Understands Marketing for IT Services Firms

Effective PR and marketing strategies start with industry knowledge and an appreciation for the needs of key players. Walker Sands not only understands how the IT stack is structured – we know the issues that are important to IT decision makers because we have a deep knowledge base in B2B tech PR and marketing.

Our IT services team stays on the cutting edge of trends and developments and actively engages in industry conversations through participation in SAP Sapphire, Strata, SaaStr and an expanded network of industry relationships.

Walker Sands IT Services Client Experience

Walker Sands is a trusted partner to some of the world’s fastest growing IT services firms. Our unique integrated approach combines extensive industry knowledge with an unparalleled portfolio of influential media relationships and digital capabilities that amplify your organization’s key messages across multiple channels.

A sampling of the services we provide to IT services clients include:

  • Media and influencer relations
  • Development, distribution and amplification of shareable content
  • Proprietary research and industry-specific research reports
  • Complex content creation, including high-quality digital assets
  • Strategic messaging and thought leadership campaigns
  • Integrated digital marketing campaigns
  • Crisis communications

Ready to Learn More?

Your company’s future hinges on your ability to connect with the right people at the right time. Contact our IT services team today and let’s talk about how Walker Sands can give your business an edge with key influencers and decision makers.

IT Services Media Experience

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