Are you wondering how to write a blog? Blogging is a great way for companies to promote thought leadership, drive website traffic, improve search performance and attract new customers. However, maintaining an effective blog is easier said than done.
Blogging requires diligence and time. To be successful and keep readers engaged, you need to provide a steady stream of useful and high-quality content that is relevant to your industry and readers. A stale or outdated blog can negatively impact your business, making it critical to create new content on a daily or weekly basis.
Walker Sands helps leading B2B and technology companies establish, maintain and promote blogs. Our professional blogging and content marketing services take the burden of writing compelling content away from your internal marketing team. Our clients have realized numerous meaningful business benefits with our blogging services, including increased sales and enhanced credibility.
How to Write a Blog: Four Steps for Success
When kicking off your blog program, it is important to be strategic. Here are the four basic steps to follow to ensure success and give you a better understanding of how to write a blog.
- Select Topics: Choosing your topics and headlines are two of the most important factors when developing a blog. A blog should not be a venue for advertising language. On the contrary, blogs should cater to your key audiences and offer valuable insights and information to help make their lives easier. When building your blog, you should create an editorial calendar to guide content creation for a few months or a year down the road. Keep it flexible to leave room for posts on timely industry news or trends and other unique opportunities. When brainstorming topics, keep in mind “how to,” list-based and instructional posts are always popular among readers.
- Conduct Background Research: Since you will need to offer useful information in your blog posts to attract readers, it’s a good idea to conduct background research before writing your post. Weaving in stats and other reputable industry research will increase the credibility of your blog.
- Be Conversational: Your blog serves as a direct link between your company and your reader. It’s important to connect with your readers by letting your brand personality shine through and using a conversational tone. Do this by speaking to the reader in your writing and using words like “you” and “we.” You can also ask your readers a question at the end of the post and encourage responses in the comment section.
- Promote and Share: Now that you know how to write a blog, make sure to promote your content across your networks and in the channels your audience is reading to maximize your impact. Share your posts on social media and ask your employees to promote them as well across their networks if they are willing.
Blogs can be difficult to maintain and overwhelming at first, but with a strong content marketing partner, you can reap the many benefits of blogging without taxing your internal resources. Give us a call today to learn more about how our professional blogging services can drive growth for your company and improve your digital marketing efforts.