Ad tech companies face a difficult task when it comes to ad tech marketing. In an extremely crowded and competitive space, executives are having a hard time figuring out how to reach customers who are most likely to use their products. On the flip side of the coin, marketers are struggling to find ad technology to optimize their campaigns and deliver increased ROI.
Ad tech marketing can feel like walking through knee-high mud—but it doesn’t have to. The solution lies in finding a public relations agency that is experienced in B2B technology and is knowledgeable about the ad tech industry. By implementing a PR strategy that targets the right customer base, you can build credibility with key audiences and differentiate your brand from the competition.
It’s easy to get lost in the shuffle of the ad tech industry, especially with new technologies and providers emerging on a constant basis. But the right PR strategy can set your brand apart in the marketplace and present a solution to marketers who have searched tirelessly for ad technology.
To achieve measurable results, a PR agency should incorporate a strategy for ad tech marketing that:
At Walker Sands, we understand that ad technology is evolving at a rapid pace. We know you want to stay ahead of the curve—and we have the proven capacity to make sure you are. Whether it’s developing a social media plan or writing a byline for an industry vertical, Walker Sands will help marketers, CMOs and other key decision makers as the best choice in ad technology.
To learn more about how Walker Sands’ PR strategies can help enhance your ad tech marketing efforts, contact us today.