There is arguably no industry more poised for disruption than payments, banking and finance. And investors are eager to cash in on its transformation: According to Accenture, global investment in fintech reached $12.2 billion in 2014, tripling the amount invested in 2013.
But the emerging fintech industry is crowded. Fintech businesses that are looking to attract funding, reach new customers and challenge the business models of the legacy financial services infrastructure must be able to win the attention of audiences that matter.
We're thrilled with how quickly they've understood our business, and how much value they've been able to add in such a short period.
-Danielle Brown, VP Marketing, Points
When you partner with Walker Sands for fintech marketing and PR, you access the industry experience, media relationships and creative digital expertise you need to execute the goal-oriented marketing strategy that's right for your fintech company.
Walker Sands works with fintech companies that specialize in:
As the payments, banking and finance landscapes rapidly evolve, your business needs to stake its claim as an authority in your particular area of expertise. Walker Sands can help define, elevate and amplify the story of your fintech brand to heighten credibility, clarify your product offering, and generate leads.
The members of our Walker Sands fintech team are regulars at fintech industry events, including Money20/20, LendIt USA and Mobile Payments Conference. Events like these allow Walker Sands to stay plugged in to the latest trends and innovations in the fintech industry, while hearing directly from the people who are changing the way the world conducts business.
As a PR and digital marketing agency specializing in B2B technology, Walker Sands has already amassed years of experience executing marketing strategies for payments, banking and finance technology companies.
From developing a distinctive website to securing placements on PYMNTS.com and The Wall Street Journal, there are a multitude of digital marketing tactics for your fintech brand to leverage as we execute a unified, measurable strategy. Contact the Walker Sands fintech team today, and together we can discuss your business goals for next year and beyond.
Here are a few of the media outlets our clients are regularly featured in.