Essential Artificial Intelligence Marketing Solutions for Tech Brands

Effective artificial intelligence marketing solutions are must-have resources for technology companies on the bleeding edge of innovation. Everyone knows that the future is AI. But strategies for marketing AI technologies aren’t nearly as obvious – especially for B2B tech companies with extended sales cycles.

You need the right mindset for artificial intelligence marketing solutions

Artificial intelligence marketing solutions are different than other tech marketing strategies for the simple fact that AI is new technology. Currently, most tech companies market solutions or services that are variations on established technologies. While AI has the potential to deliver big benefits, it’s a new category of technology altogether.

Why does that matter? Because many organizations and decision makers who are prime candidates for AI don’t understand what it is and what it can do for their companies. To connect with prospects and leads, technology companies that feature AI in their products or services must educate audiences before they can sell to them.

For example, most decision makers (and employees) believe that AI will replace human beings, displacing flesh and blood workers with complex hardware and software solutions. In fact, the current thinking is that AI improves outcomes by using deep neural networks and machine learning to automate insights that help human beings do their jobs better. Instead of replacing workers, artificial intelligence enables them to be more successful in their roles.

By educating the marketplace, the best artificial intelligence marketing solutions correct misconceptions about the technology. But more importantly, they make the technology accessible and practical for prospects and leads – individuals and organizations who will eventually become end users.

Essential strategies and solutions for marketing AI

Marketing strategies for AI vary by organization and vertical. For example, the fine points of a strategy for artificial intelligence in the financial sector will inevitably look different than those found in strategies for the retail or marketing sectors.

But despite the differences, there are several big picture themes that are shared by nearly all successful artificial intelligence marketing solutions and strategies:

  • Discuss what AI is – and what it isn’t. Don’t assume the audience understands AI – they probably don’t. For many people, artificial intelligence conjures up images rooted in science fiction, not fact. Discussions about the current state of AI as well as the timeline for future advances help audiences scale their expectations and lay the groundwork for more substantive interactions.
  • Demonstrate how AI improves employee performance. At this stage of the game, most artificial intelligence technologies are about improving human performance. Marketers who show the relationship between employees and AI contextualize the technology and make a case for where it fits in the organization. 
  • Show specific use cases. Specific use cases are the backbone of AI marketing. Artificial intelligence solutions are designed to perform specific tasks. By shining a light on those tasks, marketers make it easy for decision makers to see what the organization gains by adopting the solution.

Ready to learn more?

Good AI marketing tailors its approach based on a nuanced understanding of target industries. It’s not enough to understand AI – leading marketers also understand the granular needs and pain points of vertical-specific audiences.

At Walker Sands, we specialize in B2B technology marketing for the industries that are most appealing to artificial intelligence brands. Contact us today and learn how we can put our experience and relationships to work in artificial intelligence marketing solutions for your organization.

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