Effective Brand Messaging

Before you can share your company story with the world, it’s important that you know it yourself. Strong brand messaging is a key component of a strong public relations strategy. Walker Sands has a proven process for success that will identify your brand’s key messages and share them with targeted audience(s).
Once your brand’s messaging is in place, you can build a public relations strategy around it that will effectively share your company story. A strategy that is infused with your brand’s messaging can:

  • Increase visibility for your business among the right audience.
  • Enhance your thought leadership profile and your position as an industry expert.
  • Bolster your lead generation.

Building Your Brand’s Messaging

Messaging is about communicating a consistent brand to customers, partners, analysts and others. This is especially true when it comes to executing an effective public relations strategy- you want to be sure that your messaging is consistent across all platforms.
To understand what differentiates your business from the rest of the market, it’s important to take an in-depth look at your company’s:

  • History
  • Goals
  • Products
  • Culture
  •  Industry
  • Competition

Each of these components can help shape your brand message and create opportunities for PR initiatives that improve visibility with target audiences. With your key messages in hand and a carefully developed public relations strategy to guide you, you’ll be in a better position to be seen as a thought leader an industry authority with a compelling story and distinct messaging.

Key Components of Effective Brand Messaging

When seeking to enhance your brand or company messaging, there are a few steps to consider:

  • Overall branding framework that articulates your company’s key messages.
  • A long-term public relations strategy that touches on and covers:
    • Product and news announcements
    • Thought leadership
    • Breaking news commentary
    • Speaking opportunities and industry awards
    • Special projects such as surveys and data-driven studies
    • Competitive analysis looking at the PR strategy, tactics and results in your industry.
  • Media training for executives and other thought leaders to ensure that brand messaging is articulated positively.
  • Talking points for media interviews and speaking engagements.

Walker Sands: Taking Your Brand Messaging to the Next Level

When it comes to brand management and messaging, Walker Sands has developed strategies that can take the most complex B2B technology products, concepts and initiatives and communicate them in simple and straightforward terms. During our initial meeting with your company’s leaders, we’ll dive into each aspect of your brand to help uncover what truly sets you apart from the rest of the pack.
Our defined process will take your brand’s messaging and tailor it perfectly to your key audiences. To find out more about how we can discover and deliver your brand’s messaging and story, contact us at (312)-267-0066.


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