Today there are more startups, apps, service providers and technology companies in the education arena than ever before.

Education Technology

Today there are more startups, apps, service providers and technology companies in the education arena than ever before. In 2013, venture capital investment in the industry surpassed an astounding $1 billion annually. Standing out in this crowd requires a PR firm with proven expertise.

Whether you’re looking to launch or grow an education technology company, product or service, Walker Sands offers a comprehensive approach to public relations and digital marketing that includes the following:

  • Coordinating reviews in target education and technology outlets that validate the product’s benefits relative to competitors.
  • Securing features in top tech publications including Mashable, ReadWrite and TechCrunch to stand out from the clutter and positively impact mainstream adoption.
  • Submitting relevant award submissions to increase credibility and recognition among industry leaders.
  • Identifying industry events and speaking opportunities that cater to target audiences, including educators, parents, technology reviewers and top-tier business media outlets.

Here is a sampling of key publications where we regularly identify media opportunities for education technology clients:

  • Education Week
  • Ed Tech Digest
  • EdTech Magazine
  • Engadget
  • Forbes
  • The Journal of Higher Education
  • Mashable
  • The New York Times
  • TechCrunch
  • The Wall Street Journal

For more information, take a look at a couple of our education technology case studies:

Screenshot from HarperCollins’ Wonders of Life iPad App

Case Study: HarperCollins

This PR case study showcases how our high profile U.S. app launch campaigns resulted in more than 81,000 downloads of HarperCollins' app, generated $500,000 in new business and received 90+ placements.

Case Study: GoSoapBox

This PR case study shows how our tech PR firm created a campaign that resulted in a Mashable article that was shared more than 1,600 times across Facebook, Twitter, Linkedin, and Google+. Also, within one year of its launch, GoSoapBox has been used by more than 45,000 teachers in 100 countries.

Interested in learning more about our services? Reach out to our PR team today.

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