The education landscape is rapidly evolving as a result of new and emerging technology. The education technology companies that stand out now have the opportunity to define the standards of teaching and learning well into the next century.

EdTech PR and Marketing

Technology is redefining the educational experience for millions of both children and adult learners as it becomes an increasingly valued , integral component of the modern classroom. Public schools alone now spend more than $3 billion per year on digital content, providing at least one computer for every five students. And for the first time, in 2015-16, more state standardized tests for the elementary and middle grades will be administered via technology than by paper and pencil.

With technology nowa core pedagogical element, edtech companies are racing to stake a claim, with $8 billion-plus being fed into the market annually. Yet most technology providers are so focused on highlighting the features and benefits of their products that they failing to tell the broader stories that resonate with educators seeking major classroom disruption.

The companies that position themselves successfully during this education revolution will define the standards of teaching and learning well into the next century. To accomplish such a level of influence, you must tell a higher-level story that goes beyond your product and speaks to how it will transform the modern classroom.

At Walker Sands, we want to help you inspire today’s educators through your vision for tomorrow’s learners . Staffed by former teachers and university professors, as well as those who know the tech space, our edtech PR team knows how to elevate your brand in the evolving edtech space and engage with the superintendents, teachers, faculty and other decision-makers who will help shape the future of education.

We count ourselves lucky to have found such a supportive, dedicated and smart team at Walker Sands. We're delighted with the results the team achieved. We were particularly impressed with the speed at which they 'got' our business and their ability to nail media releases.

- Judith House, Head of Marketing, Collins Language and Geo, divisions of HarperCollins

EdTech Client Experience

EdTech Marketing & PR

Walker Sands provides PR and digital marketing services for some of the nation’s fastest-growing B2B technology brands. We are uniquely qualified to develop and distribute key messages to your most important audiences using an integrated marketing approach.

Even more importantly, our team understands the issues and challenges that matter to edtech influencers and decision-makers. From technologies that target opportunities in 1:1 classrooms to distance learning technologies in higher ed, Walker Sands creates market advantage for companies in the crowded edtech space.

We have the experience and digital expertise to assist firms across a range of educational technologies, including:

  • Curriculum products for K-12, university and adult learners
  • Innovative products such as virtual reality or augmented reality for the classroom
  • Interactive platforms that encourage active, social learning
  • Teacher tools that keep learning on track and differentiated
  • School operations technologies that keep organizations functioning smoothly
  • Post-secondary and higher-ed technologies
  • Professional development and corporate learning platforms

Walker Sands Specializes in Marketing for EdTech Firms

In addition to our expertise in integrated marketing for B2B tech firms, Walker Sands’ edtech team is staffed with PR professionals who have first-hand experience in K-12 and post-secondary educational settings. We have a passion for educational technology and regularly contribute to industry conversations at ISTE, SXSWedu, the LINC Conference and other events.

Walker Sands EdTech Client Experience

Walker Sands is a market leader in integrated marketing services for growth-conscious edtech firms. Our Digital Ecosystem approach provides an intelligent combination of PR and digital marketing services that span the complete range of earned, owned and paid media to increase brand awareness and generate leads.

Services we routinely provide to our edtech clients include:

  • Creative brand-building and awareness campaigns
  • Integrated communications planning and campaigns
  • Development, distribution and amplification of relevant, shareable content
  • Go-to-market strategies and product launches
  • Landscape scans, competitor research and stakeholder audits
  • Media and influencer relations, including media tours
  • Research production and promotion
  • Social media strategy and management
  • Thought leadership campaigns
  • Event production and promotion
  • Network development
  • Crisis communications

Let’s Talk

Education is changing quickly, and your approach to PR and marketing needs to change with it. Contact our edtech team and let’s start a conversation about how Walker Sands can help you define the future of education.

EdTech Media Outlets

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