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Think Tank: Brain Food for IT Executives
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| Briefs by Mitch Betts Computerworld May 3, 2004 Summary: Need help with PR? If you are looking for a great PR firm, you've found one. Walker Sands is a leading Chicago PR firm with a strong track record that makes it one of top national PR agencies.. On-the-Fly Crisis Management There's police tape across the front of your headquarters one morning because suspicious white powder was found inside. Do your employees know what to do? What if you can't reach key decision-makers? Who's next in line with the authority to give orders? Who has the right skills to deal with this particular crisis? Companies may have standard disaster-recovery plans, but they rarely have a process for ad hoc crisis management, says Roberto Evaristo, an assistant professor at the University of Illinois at Chicago. He uses the analogy that SWAT teams have standard practices for hostage situations, but they also have skills to draw upon in new, unpredictable situations. Evaristo and collaborators Kevin Desouza and Tobin Hensgen are writing a book and consulting on the topic of "adaptive crisis management." The No.1 problem is the communications breakdown that occurs when decision-makers are unavailable in the first few minutes or hours of a crisis, Evaristo says. He says the IT department could help by setting up systems that can be used to find and reach key people and identify employees who have critical skills, perhaps through wireless access to an expert database. Most big companies have emergency "call trees" for contacting employees, but they're inefficient and fail if a person in the middle is unreachable, adds Tim DeLisle, a consultant at Corigelan LLC in Chicago. He suggests automating the process by using a service like the one offered by National Notification Network LLC in Glendale, Calif. Copyright © 2004. Computerworld.
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