Resource Center

Welcome to the Walker Sands Resource Center! Here's where we collect our thoughts and share them with you. You'll find helpful articles and other resources that can assist you with critical marketing and communications issues. Some articles are general in nature and some are industry specific, with case studies to highlight the subjects.

Short and to the point, these articles make an ideal quick read for all levels, from college student to senior executive. The links below will take you to the articles. Enjoy!

PR Resources

• How to Pick a Public Relations Firm. Choosing the right agency to work with is a critical decision. We give you some tips and techniques that will help you to pick the firm that will best achieve your communications goals.

Web Design/Development Resources

• Ten Signs That It's Time to Redesign a Website. Think you need a new website but not positive that the time is right? These "ten questions to ask to determine whether you need a site redesign" will come in handy. If you decide you do need a new website, give us a call.

Tech Marketing Resources

• How to Sell to CIOs. What does a marketing and communications firm know about selling technology products and services? Plenty. Read this article if you sell to CIOs and are interested in extending and accelerating your selling success.