Valumetric Assessments

How Well Do You Exude Value? Companies exist for one reason: to deliver value. But how do you measure your ability to express value and lead the customer to it?

At Walker Sands, we help companies validate, cultivate, and express value in more meaningful and engaging ways. We offer a wide range of value audit, marketing, and sales activation services that help bring value and strategic vision to life – with passion and clarity. Our efforts aim to dramatically enhance sales, marketing and internal effectiveness.

Valumetric Messaging Mix (VM3)

Developed by Walker Sands Principal Glen-Eric Nelson, our proprietary valumetric messaging approach evaluates and quantifies your marketing effectiveness, providing a baseline for the "What's Next?" discussion that underlies all good marketing strategy and planning work. Behind the sample Value Message Resonance Indicator (vMRI) Scorecard below lies a detailed methodology and our forward-thinking assessment techniques. The final report assesses the strength and support of your messages. Most important, it provides a roadmap for taking your marketing game to a higher level -- surpassing your competitors and maximizing bottomline performance!

What We Do For You

Our proprietary Valumetric Analysis is designed to enhance the impact, balance, credibility, and vision behind your myriad expressions of value. It provides a framework for deriving the strategic changes and tactical initiatives that will achieve your business objectives. We work hand-in-hand with members of your marketing and management teams to complete the following:

• Valumetric Analysis. In short, this assessment looks at your messages in the context of vision and validation. “Vision” represents how you help customers envision a better future with your solution in place. “Validation” is how you support that vision and drive the ecosystem that serves and influences your markets.
• VMRI ScoreCard. We prepare your vMRI ScoreCard and a Valumetric Performance Report. Your marketing strategy and communications infrastructure are evaluated based on industry best practices. You "score points" if you are executing best practices and you "lose points" if there's room for improvement. Results are quantified into a vMRI ScoreCard that shows our assessment of what you are doing well and where there are opportunities.
• Roadmap for Enhancement. The end result of our assessment is a roadmap for improvement. We identify specific initiatives that might be appropriate for your business to undertake and we work with you to quantify and prioritize those initiatives based on which will have the biggest "bang for the buck" in helping you to achieve your business goals.