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How Well Do You Exude Value? Companies
exist for one reason: to deliver value. But how do you measure your
ability to express value and lead the customer to it?
At Walker Sands, we help companies validate, cultivate, and express
value in more meaningful and engaging ways. We offer a wide range
of value audit, marketing, and sales activation services that help
bring value and strategic vision to life – with passion and
clarity. Our efforts aim to dramatically enhance sales, marketing
and internal effectiveness.
Developed by Walker Sands Principal Glen-Eric Nelson, our proprietary
valumetric messaging
approach evaluates and quantifies your marketing effectiveness,
providing a baseline for the "What's Next?" discussion
that underlies all good marketing strategy and planning work. Behind
the sample Value Message Resonance Indicator (vMRI) Scorecard below
lies a detailed methodology and our forward-thinking assessment
techniques. The final report assesses the strength and support of
your messages. Most important, it provides a roadmap for taking
your marketing game to a higher level -- surpassing your competitors
and maximizing bottomline performance!
 
Our proprietary Valumetric Analysis is designed to enhance the
impact, balance, credibility, and vision behind your myriad expressions
of value. It provides a framework for deriving the strategic changes
and tactical initiatives that will achieve your business objectives.
We work hand-in-hand with members of your marketing and management
teams to complete the following:
- Valumetric Analysis. In short, this assessment looks
at your messages in the context of vision and validation. “Vision”
represents how you help customers envision a better future with
your solution in place. “Validation” is how you support
that vision and drive the ecosystem that serves and influences
your markets.
- VMRI ScoreCard. We prepare your vMRI ScoreCard and a Valumetric
Performance Report. Your marketing strategy and communications
infrastructure are evaluated based on industry best practices.
You "score points" if you are executing best practices and you
"lose points" if there's room for improvement. Results are quantified
into a vMRI ScoreCard that shows our assessment of what you are
doing well and where there are opportunities.
- Roadmap for Enhancement. The end result of our assessment
is a roadmap for improvement. We identify specific initiatives
that might be appropriate for your business to undertake and we
work with you to quantify and prioritize those initiatives based
on which will have the biggest "bang for the buck" in helping
you to achieve your business goals.
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