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Strategic counsel is one of the
most valuable services we provide. It starts
with our fully understanding your goals, your values
and your business strategy. We then draw on our experience
to recommend effective communication strategies and
initiatives. We help you to define an initial strategy
or direction and we work with you to make strategic
adjustments based on other events, industry dynamics,
and business conditions.
We provide our counsel on both an on-going ad hoc basis
and in more formal settings. Strategic counsel takes
place every day in many small and behind-the-scenes
ways. For example, we will work through strategic
issues informally during daily phone calls, meetings,
brainstorming sessions, or in an editing session for
a major announcement. In other instances, we provide
counsel in more formal settings through structured
workshops.
Specific areas of strategic counsel
include:
- General Planning. We review and assist with the preparation
of marketing strategies, public relations strategies, plans, timelines,
and budgets. We also provide fresh perspective and advice on activities
and programs that are currently in progress.
- Launch Planning. When its time to launch
a new product, we offer seasoned, valuable advice
that helps our clients succeed in the marketplace.
- Company and Product Positioning. How you
position your products and your company in the
market is perhaps the single most important decision
your company will make. We provide counsel and
feedback on various alternative positioning strategies
Where appropriate, we also conduct more formal
positioning
workshops with you.
- Crisis Management. When bad news happens,
we are there by your side to proactively minimize
its negative consequences and address reactive
situations as they arise. We have experience assisting
our clients with numerous difficult issues, such
as lawsuits, delayed product availability, product
flaws, acquisitions, customer defections, key
executive attrition, and other potentially inflammatory
issues.
- Executive Coaching. Preparing your executives
is fundamental to good communications performance.
We constantly provide strategic advice to your
executives, everything from editing a corporate
presentation to coaching an executive for a road
show.
- Product and Company Naming. Many of our
clients have gone through the arduous exercise
of changing their company and/or product name.
We work with a number of naming consultants who
specialize in working with high technology companies.
We advise on all aspects of the process including
legal issues, timing, participants, and how the
process impacts public relations.
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