Positioning Workshops

Determining the identity and differentiation of your company and its products is an imporant and complex undertaking. Walker Sands can assist with company positioning, product positioning, and positioning executives as industry spokespeople.

What We Do For You

Walker Sands provides a structured mechanism for defining optimal positioning through our half- or full-day positioning workshops.

During our workshops, a company or product message platform is developed through customized exercises and discussions with executive management in intensive sessions facilitated by us.

All of our employees are trained in our methodology for facilitating these discussions and exercises. Positioning is presented to the client after all exercises and research is complete.

You should consider a positioning workshop if you need assistance in any of the following areas:

• Launching a new product.
• Repositioning a mature product.
• Building interest in a product category.
• Influencing specific target groups.
• Defending products that have encountered image problems.
• Building your corporate image such that business objectives are achieved.