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Determining the identity and differentiation
of your company and its products is an imporant
and complex undertaking. Walker Sands can assist with
company positioning, product positioning, and positioning
executives as industry spokespeople.
Walker Sands provides a structured mechanism for defining
optimal positioning through our half- or full-day
positioning workshops.
During our workshops, a company or product message
platform is developed through customized exercises
and discussions with executive management in intensive
sessions facilitated by us.
All of our employees are trained in our methodology
for facilitating these discussions and exercises.
Positioning is presented to the client after all exercises
and research is complete.
You should consider a positioning workshop if you need
assistance in any of the following areas:
- Launching a new product.
- Repositioning a mature product.
- Building interest in a product category.
- Influencing specific target groups.
- Defending products that have encountered image
problems.
- Building your corporate image such that business
objectives are achieved.
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